Tips to uphold the popularity of an Android app

If you have a popular Android app, how will you go on it maintained for long time? Because others will start copying your app idea from the day it will become popular, you must need to do something that continues the fame for a long run. Here are some of the best tips to do so: 

Use catchy and expressive descriptions.

First of all, you need to describe your app in the best words possible; not for machines, crawlers, or search engine but for humans. Write it nicely and detail everything in crispy sentences. Make it simple with commonly used words. Believe me, it’s the best thing you can do for your app.

Write descriptions to be searchable; to be discoverable. 

Not all apps do succeed to make to hit lists but it doesn’t mean that they aren’t good apps. So how would people reach the apps not being showcased on the hit-lists? Hit-lists showcase limited number of apps but there are tens of other genres for which apps are created. Now how will people find these apps? They search the app in search box and install the best one out of suggested results.

But an app will not succeed to make even to searches if you have not used relevant key phrases, keywords in headings and text. You have to balance the language, and use the keywords carefully so that not only humans but, machines can also know what is this all about and put it in the search results. Choose the translation of the app in at least Chinese, French, Spanish and Korean languages.

Present the app through a short video

A video isn’t the space filler on the Google Play app page but it tells everything an app can be used for. Keep its length as short as possible so that people do not hesitate to play it to avoid huge consuming of their mobile data. Video is also good for those users who do not like to read descriptions. Some people easily get bored of reading but they can be well-informed with videos.

Video creates first and the best impression in the minds of users. Do not just record yourself using the app in mobile as it wouldn’t be better than using nothing. You can hire a professional company for this task.

Invest in CPI (Cost Per Install) campaign to get place in searches

But there is no guarantee that good descriptions, targeted-keywords and even videos will uphold your Android app’s popularity. If you are in Android application development, you would already know that other developers will easily copy your idea and even modify the descriptions in their own way. So if your app is not showing up in the top of the search results on Google Play, you can invest in CPI campaigns too. By charging certain amount for each install, Playstore ensures an app highlighting in the top 10 search results.   

Words of mouth do wonders!

You can approach medium level bloggers and publishers to reach audience. Because their blogs are already popular, your presence there will certainly make a big different to the number of downloads, traffic and retention of your app.