We’ve all seen cheesy sales videos; ones that make lots of claims and have low production value. Those types of videos were OK for a time, but now companies need to do better. Audiences want creative and unique sales videos.

If you are planning to use your marketing and sales videos in Orange County, you need to make sure that they can compete with the high quality corporate video your Orange County competitors are producing, and are able to pierce through all the noise and get straight to the target audience. Here are a few ways you can make them stand out.

Stop Over-Selling

According to many marketing pros, even if you teach your customers all that they need to know and give away your trade secrets, they will still come back to you, and there is a reason for it. They need someone to do it for them and they are willing to pay for it to get done. Point is, you don’t need to say everything in your sales.  List the best features, not all the features. Create interest by developing unique ideas that discuss your offerings or your industry to show how they can ‘benefit’ from your services.

Play Around

Humor is one of the most useful elements when it comes to sales videos. Research your audience, look up competitors and go for creative ideas that focus on showing the fun side of your brand rather than strictly keeping it serious and having a flat tone.

Speak with Your Brand’s Voice

Another important aspect of sales videos is enforcing your identity as an industry authority by keeping people appropriately involved. You wouldn’t want to use tough jargon and monotonous content to sell your sky diving services now, would you? You want to use your brand’s voice in all the aspects of your video that help your potential clients relate to you.

Start With a Question

Questions are like hooks, and if you nail the right one in the beginning of your video, the viewer will become instantly engaged. This way, instead of starting the video off by listing all that your company can offer, you will instantly make the video entirely about them. Use the video to show that you have your customer’s best interests in mind. And don’t forget to finish off the video with the right call to action.

Be Truly Helpful, Even To Non-Buyers

Focus your sales videos on sharing information that viewers can genuinely use, whether they choose to buy or not. Always be authentic in your delivery and show that you care. For this, you will need to research enough to learn more about all the symptoms that cause them bigger problems. Then address one, and fix it, per sales video.

These are just some of the ways you can use to make sure that your sales videos stand out from the rest. Whether you are looking for sales, trade show or event videos, do check out 336 Productions’ high quality services. They are a marketing video production company in Orange County who makes award-winning sales videos.