Legal Video Marketing - Mistakes That Could Land You In Trouble

Video is heralded as one of the most effective ways to reach your audience and prospective clients. In fact, legal practices frequently use video to engage their target audience, which is why video is a great branding, communication and marketing tool.

Because the video content you’ll create will be a reflection of your legal practice and company brand, the importance of doing a professional job cannot be reiterated enough.

The following are some hefty mistakes of legal video marketing that could prove to be your brand’s downfall of committed.      

Making The Video Without Thinking Ahead

What’s the mistake in this? It’s simple. Creating even a flawless legal video will be useless if there isn’t any concrete purpose or plan supporting the project. Before producing the video, you must have a broader marketing and distribution plan in mind; otherwise you won’t know which direction to take the project. Some questions to ask are;

Ø  What’s the legal video’s purpose?

Ø  How will it benefit my legal practice?

Ø  Who is it for?

Using Too Much Or Too Little Legal Jargon

Using both too much and too little legal jargon can have adverse effects. Too much legal jargon will prevent the smooth, easily viewed experience of a legal video. Viewers will also lose interest when they fail to understand what is being shown or talked about in the video of they are confused by the message because of the words being used to describe the topics.

Similarly, use of too little legal terms will cause viewers to suspect the authenticity of your legal firm. Take the middle route when it comes to creating legal video content; avoid usage of overly complex and stuffy words that will cause readers to lose interest.    

The Video Has PQP – Poor Quality Production

Videos and photos are two great ways to draw viewers in and entice them to stay on your site. A good legal video will compel the viewer to keep watching the video, and who knows, he/she might just become your client. To make this happen, your video must be of high quality! Why? Consider this – imagine reading a firm’s homepage and spotting several spelling mistakes.  That’s what’s at risk if you produce a poor quality video.

So seek the help of professionals when producing your legal firm’s company videos. You don’t necessarily have to break the bank for a high quality legal video production as video marketing agencies such as 336 Productions offer amazing video marketing packages to their clients. This video agency has a proven record of excellence in legal video marketing. Get in touch today and take advantage of the best legal video services in Orange County.