Tips on How to Write a Press Release

A press release is a form of communication that an organization adopts to get a message across to its customers, clients, shareholders, and all others associated with it. In order to fulfill the purpose of the communication it is important to know how to write a press release.

Press Release Writing Tips

A press release is meant to convey a particular piece of information; however, the fulfillment of its objective greatly depends upon its manner of presentation. Like any other write-up writing a press release too requires skill and some basic knowledge. There are many agencies providing press release writing services and they all follow these rules.

• Gist in first paragraph: The first paragraph of a news item contains all the basic information. Same goes for a press release. All the important questions should be answered in the first paragraph itself assuming that the reader will only read the first paragraph.

• Give all facts and figures: Do not hesitate to give a long list of figures if the release calls for it. The reader expects to get all facts duly explained.

• Maintain a crisp tone: Though you are required to give a detailed account of all facts it is also necessary to maintain a crisp and clear tone. Stick to the point and avoid flowery language.

• Include quotes: A press release carries an important message from a company. Including quotations from officials of the organization adds value and authenticity to the story. A quote or two about some significant issue can be used to convey important information as well as add a human element to the write-up.

• Target the correct audience: There is a particular audience for whom a press release is primarily aimed. Make sure to identify the target audience and write accordingly. Their level of understanding and extent of knowledge should be kept in mind while presenting information.

• Give a captivating headline: The headline is the first thing that a reader sees. If this is captivating the reader is motivated to read further. Give your press release a catchy heading but stick to the facts.

• Give contact information: Information about a significant development or change is detailed in a press release. In such circumstances a reader would like to get back to the press release issuing company. Keeping this mind make sure to include contact information in the release.

Just a couple of basic writing tips are all that it takes to write an effective press release. When you know how to write a press release the job becomes a lot simpler and objectives are successfully achieved.