The Challenges for even the Best Press Release Distribution Service
Agreed, that the best press release distribution service will provide you with maximum possible coverage for your news.
But today, online press release is undergoing an archetypical shift. This shift began when major news aggregators like Google News, Bing News, and Yahoo News included press releases in its search results.
These search engines pick and position the news matter based on the frequency of a given topic. They assess how often and on which news sites does a story appear online. Most important of all, news search engines rank stories based upon characteristics of content like freshness, location, significance, and variety.
It is an inescapable fact that news search engines continually update their algorithms by frequently assessing the quality of web sites and the included contents. This is a challenge confronting even the best press release distribution service today.
Online news web sites today have precedence over newspapers.
In this fast paced world people have no patience to wait for tomorrow’s papers to read the latest news. People have smart phones, laptops, and computers with them most of the time. They Google it and instantly get the news they want.
Admittedly, positioning the news matter prominently in search engines is vital.
Here is a list of issues that govern search engines’ rankings.
For Websites:
Is the website an authoritative source?
Has the content undergone quality control?
Is the page good enough to be bookmarked, shared, or recommended?
For the story or article:
Is the information presented in the article trustworthy?
Is the article free from stylistic and truthful errors?
Has the story been created by original research, by analysis, or by imaginative reporting?
Does the article have a leaning or does it describe both sides of the story?
Does the story provide comprehensive information on the event?
Are the articles short and unsubstantiated?
Such weighty questions have prompted any Online News Release Distribution Service to have a re-look at its strategy.
Search engines prompt people to create press releases for news search engine users and not for news search engines. There is no point in writing a copy that has keywords written too frequently. This makes the text repetitive and unreadable.
Creating the right press release is of course the first important step. Thereafter, press release distribution takes over. A story needs targeted distribution that only the Best Press Release Distribution services can do.
An engaging press release with an interesting angle goes a long way in bringing exposure to your brand or services.
AB Newswire is an Online News Release Distribution Service that promises inclusion of releases on 500+ News Websites. This premier news agency boasts of Best Press Release Distribution by guaranteeing customers minimum coverage across 150 specifically targeted new sites that are relevant to the customers’ niche.
But today, online press release is undergoing an archetypical shift. This shift began when major news aggregators like Google News, Bing News, and Yahoo News included press releases in its search results.
These search engines pick and position the news matter based on the frequency of a given topic. They assess how often and on which news sites does a story appear online. Most important of all, news search engines rank stories based upon characteristics of content like freshness, location, significance, and variety.
It is an inescapable fact that news search engines continually update their algorithms by frequently assessing the quality of web sites and the included contents. This is a challenge confronting even the best press release distribution service today.
Online news web sites today have precedence over newspapers.
In this fast paced world people have no patience to wait for tomorrow’s papers to read the latest news. People have smart phones, laptops, and computers with them most of the time. They Google it and instantly get the news they want.
Admittedly, positioning the news matter prominently in search engines is vital.
Here is a list of issues that govern search engines’ rankings.
For Websites:
Is the website an authoritative source?
Has the content undergone quality control?
Is the page good enough to be bookmarked, shared, or recommended?
For the story or article:
Is the information presented in the article trustworthy?
Is the article free from stylistic and truthful errors?
Has the story been created by original research, by analysis, or by imaginative reporting?
Does the article have a leaning or does it describe both sides of the story?
Does the story provide comprehensive information on the event?
Are the articles short and unsubstantiated?
Such weighty questions have prompted any Online News Release Distribution Service to have a re-look at its strategy.
Search engines prompt people to create press releases for news search engine users and not for news search engines. There is no point in writing a copy that has keywords written too frequently. This makes the text repetitive and unreadable.
Creating the right press release is of course the first important step. Thereafter, press release distribution takes over. A story needs targeted distribution that only the Best Press Release Distribution services can do.
An engaging press release with an interesting angle goes a long way in bringing exposure to your brand or services.
AB Newswire is an Online News Release Distribution Service that promises inclusion of releases on 500+ News Websites. This premier news agency boasts of Best Press Release Distribution by guaranteeing customers minimum coverage across 150 specifically targeted new sites that are relevant to the customers’ niche.
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