Tips on how social media shaping the real estate industry

 Tips on how social media shaping the real estate industry

Social media offers a way of getting further connected with your local customers as well as supporting the marketing efforts of real estate. As far as Houses for sale  are concerned, social media, if done well, establishes trust as well as extends the reach to those people who you might have not met otherwise. It can assist realtors to look for the wide audience, at the right time and in the right place. Even if you have limited resources, the savvy realtors can establish amazing relations as well as earn more customers. In today’s era where the great majority of the populace is utilizing social media on such a wide scale, Real estate agents can get the ultimate benefit. 

Have a look at the below-mentioned 8 practical tips that will help you get started in no time – 

1.   Use it for networking – Contacting your past and current clients through the Facebook Page is the best way of asking for referrals that will prove to be helpful for your company. At your posts’ end, you might wish to prompt the readers to share the article or link with somebody that they know about who is searching for the new house. Utilizing social media for networking with your past and current clients is a highly efficient way of generating your business. 

Successful Real estate agencies have a robust network base, as well as very well connected with everybody present in their external and internal business environment. Not only social media helps in retaining the latest customers, but it also permits you to reconnect with the previous consumers, appeal prospective buyers as well as keep a tab on their competitors’ and peers’ activities. Any individual can also interact with the business peers to share experiences, get into collaborations, and exchange ideas. 

2.   Don’t underestimate the significance of a video – In recent times, 45% of people view more than 1 hour’s worth of YouTube or Facebook videos in a week. (https://www.hubspot.com/marketing-statistics?_ga=2.268489521.1575094004.1581671162-683526447.1571202803) It is tempting to avoid the expense of shooting as well as editing the video, however, online video is a significant aspect of marketing for Real estate. Give it a thought, house buyers are the visual buyers, and if you do it well, the video builds an emotional relationship with them which they could not have from only a picture-based listing. 

Video is the best option to connect with the audience. It is engaging and dynamic, as well as it often performs well both in engagement and in algorithms. Do not be scared of getting in front of the camera as well as just be yourself. Never forget to put yourself in the shoes of the customer, and ensure the fact that the videos provide you with value. 

3.   Collect Reviews – One of the greatest advantages of social media posts regarding the Real estate  is the capability of highlighting the success stories for connecting with customers. The clients are spoiled for choice in terms of looking for a company or agent, and that is why the more you will offer proof of the satisfied customers, the better it will be. Nowadays, the majority of people won’t hire anybody for anything unless they have gone through some reviews. This is the major reason why it is imperative that you gather reviews as well as make it convenient for prospective customers to view them. 

When the potential customer of Real estate is on the brink of hiring your agency, they will most likely be looking for testimonials and reviews for giving them a clearer picture of what dealing with you might be like. Thereby, having good reviews on the social media platform of your company is valuable. 

4.   Make the most of the Blogs – Every real estate site seems to have a blog, however, a lot of blogs either fail to offer the real value for the audience or are inactive. The blog posts of your company must help you display the expertise in the market of real estate as well as they must be optimized for attracting a new potential buyer to your social channels and website. With its help, you can present the knowledge about anything associated with Real estate, living and/or homes. You can describe and write listings, or you can also write about interior decorations and homes. 

Blog posts will guide extend the reach to future and current clients who would love to read about home living and real estate. For more effective results, think like the new homeowner who might already be in the area or those who are planning to move into that area. 

5.   Begin 2-way interactions – It is appealing for the realtors to boost their business as well as new house listings of real estate continuously on the social media platform. Because isn’t that what these platforms are for, right? Well, not exactly. For prospective house buyers, the in-your-face, constant promotion has minimal appeal. In case they wished endless ads, they may just switch on the TV or flip open the magazine. Treating them in this manner represents the fundamental lack of comprehending the target audience. 

Intelligent real estate agents utilize social media for walking everybody through the procedure, building powerful bonds as compared to the continuous sales pitch method. It takes on a lot of forms. This may be searching the Twitter hashtags as well as providing with a suggestion to those who reside in the same area as you do. Whenever possible, invite the audience to participate in the interaction. 

6.   Reply to the comments – Resist the urge of getting into a battle with the harshest critic, as well as acknowledge those people who praise the service of your company in the real estate market. Many people who contact you are just looking for more details about the listing, or the listing they may have thought was still accessible, however, it has been rented or sold. Respond courteously and promptly to involve those readers who post comments on social media websites. But, there is a suggestion, do not feel compelled to respond to those people who post abusive comments.

Absorb the frustration as well as use the comment as a chance of pivoting their interest to other properties. Social media networks do lure a lot of online bullies, but always remember that not each remark aimed at your agency is worth your peace of mind. 

7.   Better your social landing pages for snagging more leads – Apart from Multiple listing services, the most important thing you should know is that you must have multiple landing pages. Most often, real estate agents commit the mistake of utilizing the single landing page for every lead generation effort. But, there are various methods for generating leads, so you will likely require distinctive landing pages for each. 

Lead generation is a critical skill for real estate marketers. In terms of getting them online, landing pages might mean the difference between a missed opportunity and the new lead. Moreover, do not underestimate the significance of multiple listing services, whether you are a newbie in the market or a professional one. Always remember that creating those landing pages which convert is a science and an art as well as it takes several testing for getting this right. 

8.   Utilize the right hashtags for optimizing your content – You can utilize real estate hashtags for the content, as an amazing method for buyers and homeowners to look for you. However, hashtags are a better way for you in terms of discovering opportunities and potential buyers for the real estate business. Hashtags are generally misinterpreted as a method with the only purpose of increasing likes on the social media post. Just like the MLS listing, hashtags bring more engagement to the content along with facilitating discovery on the social media platform. Also, they are the avenue for prospective clients to look for your real estate agency. 

It is suggested to perform a bit of keyword research and opt for those hashtags which are more important to your real estate agency as well as targeted location. You can also experiment with the hashtag as well as change them up as per what works. 

Conclusion:

In a nutshell, you can make the most of MLS in real estate by combining your efforts with today’s modern technology. Never forget that real estate agents can do a lot more with the latest digital techniques. The sector of real estate on the social media platform includes keen attention to detail and several moving pieces. But, if implemented well, it is the prime place for prospecting and generating leads. By optimizing social media posts and ads, companies will see better performance and gain brand visibility. Needless to say, social media has transformed itself into an inevitable piece in the marketing toolkit of every realtor. Fortunately, it does not need to be overwhelming now. Just apply the above-mentioned tips and you will build a commendable audience, bring in more customer traffic, and engage the customers. 

           Author bio:

Apeksha Goswami is a Digital Marketing Executive at Activant. Her focus is on creating a well-knit digital link between the audience and the company which helps develop a sturdy relationship and drive new traffic towards the clients. She believes in herself a little more and also loves to express her thoughts to the world on Instagram.