8 Effective Reasons to boost customer experience with video

You can utilize video for consumer support to boost the approach as well as leave the customers feeling satisfied, empowered, and informed for getting the most out of their experience with the service or product. Video marketing has done a fabulous job in simplifying communication between customer and lead generation company. The adaptability it offers makes video a profitable yet strong tool for digital marketing that boosts Customer experience. 

Today, even support executives use the video feature actively in their routine. In case you have a brick-and-mortar industry and you need to relevantly up the customer experience game, then one of the most cost-effective and efficient methods is by making the most of video marketing. Wondering how to capitalize on the appeal and emotions of your Customer in B2B marketing? Needless to say, video is the best way of engaging with customers. One of the major reasons why video marketing is an interactive platform is because it can be utilized at virtually every stage of the customer journey. 

Below-mentioned are 8 major reasons for boosting customer experience with video – 

1.   Video Analytics let you know what works for your business – 

With the help of video analytics, not only you can recognize who is watching, but it also enables you to discover which videos are closing most tickets as well as which could require some tweaking. Just like you optimize campaigns and landing pages around the piece of paper, you should do the same for videos as well. To optimize the content as per video analytics, it is inevitable to determine the primary video goal before you launch the marketing campaign. A purposeful and strategic video can guide leads as well as enhance brand engagement, conversions, and awareness for the free trial. 

While thinking about your goals, make sure to keep the Customer persona as well as your target audience in mind. Questions like where do they live? What is their age? And what are their hobbies? Etc. can help in determining what kind of video you must make as well as where you need to post it. 

2.   It gives you a personal touch –  Live chat outsourcing helps in providing the best customer service and also provides instant ticket resolution . But Video is a great tool for both nourishing ongoing customer relations and instant ticket resolution so that you can successfully achieve Customer relationship management. You can utilize video for addressing support queries, introducing yourself, sending thank-you messages, and personalizing the follow-ups after the problem resolution or customer interaction. Want to make the customers feel satisfied with the offered service? Always remember that customer support videos are the most suitable when they are customized. 

The idea is to connect with the customer. Utilize the wide approach for comforting the customer and not making them feel like a stranger. Thereby, video can be utilized for reaching out to them in a customized manner. With the video integration right into the existing help desk, it is more convenient than ever for providing a smooth experience for both your agents and customers so that absolute Customer relationship management can be achieved. Also, your customers will be satisfied with the received attentive and personalized care. Customize your videos for showing your customers that you care about them. 

3.   Pain points are illustrated through video marketing – Each piece of the video content should serve a purpose. The ideation and inspiration process must start with the customer pain points to proactively start modifying the customer experience. While trying to sell or promote videos, emotional interest is needed that resonates with prospective customers on a personal level as well as offers something beneficial. In a situation like this, explained videos are a great option for actively addressing those pain points which the target audience might be experiencing so that exceptional Customer service can be offered. 

You should know how to properly use the product or display how your company can make a measurable positive effect on the daily life of a customer. Have a look at the most common concerns, complaints, and questions that the department of customer service receives for gaining inspiration. Most customers would instead watch a quick video rather than reading an article while searching for solutions or instructions, so make it a point that you keep the content sweet and short and at the same time, hitting on principal pain points that the customers experience. 

4.   The video represents impressive ROI – Though video production is not still the cheapest or easiest task for achieving incredible Customer service, it pays off well. Besides, the tools for online video editing are continuously modifying as well as becoming more inexpensive. And even the Smartphone can already produce decent videos. And the major good news is that your video does not need to be perfect. All that matters is the content. 

Poor design and low quality do not matter as such. So, it would be fair to say that a video is like a pizza, even when it is bad, it is still quite good.There is so much to say about the growth of a channel as you get to know the audience, however much of the early success comes from knowing their identity from knowing about how they wished to display themselves. More than any other aspect of your video marketing plan, this specific stage is where you must spend most of the time. 

5.   It helps in building trust – When it comes to customer retention, it is all about trust and that is why it must be the main point of the customer relationship. The entire concept of content marketing depends upon establishing long-term relations and trust. So, you must stop selling and let people come to you by offering them useful and interesting information. This is where Video comes into the picture as the video content is more likely to ignite emotions in the customers and engage them. 

While talking about the elite audience, You Tubers have turned out to be the strongest social media figure for the promotion of a brand. So, in case you are serious about content marketing, it is high time for you to be serious about video as well. Through company culture videos, not only brand equity gets established but they also introduce your business as well as its people to customers. Moreover, promotional videos are also helpful in promoting Customer experience management and fostering trust. 

6.   Video marketing incorporates psychological triggers – The presence of psychological triggers is widely spread in the marketing sector. In case you wish to improve the customer experience while encouraging them subconsciously to transform, you should understand about these triggers and how you can appropriately use them. One such strong psychological trigger that a lot of marketers try to utilize is emotion. 

Nike brings up feelings such as power and inspiration through their advertisements, while unforgettable ASPCA advertisements utilize pictures of kittens and puppies (with an emotional song) for making the customers feel giving and compassionate. For efficient customer experience management, brand recognition is produced by tapping into these feelings, as well as it is the best way for spurring both long-term brand allegiance and impulse purchases. The best way for creating a long-lasting effect on the customers is by video storytelling. Do not only talk about your business model, service, or product but also show your viewers how other customers are utilizing it to better their lives.

7.  Video attracts mobile users – Mobile and video go hand-in-hand. Because people are more interested in watching videos on the go, as well as the number of Smartphone users is increasing, the video audience of your business keeps getting bigger and bigger. Mobile video’s growth refers to the fact that brands are required to be sensitive to personal experience people have on Smartphones. For instance, offer them a better choice in the kind of video content they are consuming. 

8.  It boosts sales and conversions – Never forget that videos can make you some really good amounts of money and it can also directly lead to sales. So, it is recommended to begin crafting amazing product videos to achieve successful Customer experience improvement. In case you think about it, video’s effectiveness is not that astonishing as after all, the most controlling sense is the vision. The majority of information transmitted to the brain is visual. So if pictures can already boost engagement hugely, just imagine what the moving picture can do to the business. 

There is no denying the fact that video marketing is one of the latest additions to the promotion toolbox. So, if you still have any doubts about whether it is worth utilizing videos for the promotion of your business, think no more and employ video marketing to accomplish Customer experience improvement. It permits you to instruct your customers in a better manner so that there is no space left for the confusion. In a nutshell, videos have proven to offer efficient customer support as it is the best time to consider utilizing videos for the promotion of your business.