Tips from an SEO Specialist to Improve your E-E-A-T: Experience, Expertise, Authority, and Trustwort

by The Marcom Avenue Marketing Agency

Is there anything bigger than Google right now? Approximately 92.37% of the total population on the Internet are Googling stuff they are looking for! These many people are typing Google in their search engine, and finding out information from A to Z. So, how is it even happening? How Google can have answers to all the questions in the world? How can it understand what people are looking for and give them a solution for the same? Well, Google is a know-it!

People are creating content, some relevant, and some not so. Google reads all of it. And as algorithms, which are designed to judge the quality and trustworthiness of the content published across the web. Google selects the best ones and shows them when a user types a random question like, ‘Where do lost socks go when they go missing?’

But how can Google do this?

There is a team of real people who are responsible to get the job done from Google. It is true! Google has employed a team of contractors who spot-check the algorithm’s accuracy by manually performing the same Google searches that actual people are searching.

This team that checks spots on algorithms is called Quality Raters (QRs). Quality Raters are given a list of searches to perform, such as, “Which is the best laptop in the market near me?” and they cross-check the quality of websites that are ranked highly on those searches. This is an extensive job that requires proper training under set guidelines called, Search Quality Rating Guidelines, which were discovered in 2013. These guidelines can be summed up in E-A-T: Expertise, Authority, and Trustworthiness. The latest version of the same was rolled out in 2018 called the Medic update.

Let’s talk about E-E-A-T, and how is it relevant to your brand’s presence.

https://www.themarcomavenue.com/blog/tips-from-an-seo-specialist-to-improve-your-e-e-a-t-experience-expertise-authority-and-trustworthiness/