Tips for great sales
Work with people requires if not deep but at least
common knowledges in business communication psychology. Otherwise, sales
manager would not be able to find an individual approach to a customer and
especially to attract him/her with a product. As a result, your sales would not be increased.
Bro
This person is a regular customer of your
company. Always excited about the brand-new products and buys goods of the same
type. However, once you disappoint him the “bro” will run immediately straight
to your business rivals. So do not
dismiss him, be polite, always tell him about the new offers and sales. Show
the customer that you care about him.
Mr. Sly-boots
Always
wants the final word to leave with him. Most likely will use your company
service but wants to get a good discount or to conclude a contract on
preferable terms for him only. What should you do then? Well, try not to oppose
him, let Mr. Sly-boots feel himself truly significant and important for you.
However, sign the agreement only after making sure that the company would not
incur losses from such cooperation. Most likely, a few quite small bonuses,
gifts or thank-you letter will be enough for Mr. Sly-boots.
Miss Devil’s Advocate
She
is a business-lady engaged in procurement for a major shop or
restaurant.
She appreciates her time and does not intend to listen to long manager’s
speech. Your task is to give her what she needs: reports, numbers, papers,
statistics. Arrange information thoroughly, keep calm and confident,
communicate exclusively in a businesslike manner. If you do it right, Miss
Devil’s Advocate will become your reliable partner.
Fidget
The
nightmare of every "sales-man". He tends to delay and bring forward
the meetings, disappear or even not to call. However, you cannot just ignore
him because a valuable bargain is at stake. Therefore, it is necessary to act with
cunning: through acquaintances, friends and business partners find out about
the fidget as much as possible to understand how to awake his interest and how
to conclude a profitable deal for you.
Pain in the Neck
Always
displeased and asks stupid questions, and may call you just because he was
bored. If “pain in the neck” type of customers brings you money that is the
reason to keep in touch. Call him for a few minutes before lunch or at the end
of the day, not to spend a lot of time talking. Listen to him patiently, assent
and nod your head with appreciation. On the other hand, you can handover the customer
to your colleague if the work with the “pain in the neck” is too much for you
to bear. However, do not beat around the bush if the customer does not bring
the company solid financial arrivals.
Pedant
Pedant
is a person with a clear system of values and ideas about what is
"wrong" and what is "right". He is willing to pay money
only for what he really needs and meets his requirements. While communicating
with a pedant, record his observations and suggestions. After that, you will be
able to consider them during the manufacture of goods or service provision.
Pleased Pedant is a reliable partner for a long-term business.
Careerist
He
wants to get a promotion that is
why he is so
eager to please his superiors. However, he does not have any special
requirements. The main thing for him is to be told what a great specialist he
is and what he deserves. However, be alert, shielding himself in front of the
boss, Careerist certainly will blame you for his mistakes. So check and recheck
every action of your workers.
Smarty
In
the literal sense considers himself an expert in all matters. Continually gives
inappropriate advice. If the manager does not agree with Smarty, he immediately
starts to interrupt, raise his voice and behave very aggressively. To establish
cooperation, organize a meeting with a client in his spare time. Talk heart to
heart in order to clarify what he wants and his intended way of working.
Non-believer
His opinion about the
work of your company is based solely on the internet or other media reviews.
Non-believer thinks that everyone wants to deceive him and casts doubt on your
every word. To win the trust of such a client refer to the people who can be
demanding authority for Non-believer. If you manage to convince him, you will
get a reliable partner and ally for years.
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