Tips for Better Audio Marketing

Whether you want to create a video, podcast or audio advertisement for radio it is necessary to know haw audio quality and volume influences the audience. It is a fact that sounds affects listeners much more deeply than video accompaniment. That is why poor music quality can ruin your presentation. Still many companies neglect music quality, and as a result their sales level suffers as well as customer’s perception of the product.

Tip No.1 Create a High Quality Product

The major reason why audio quality is important is that it affects the audience as much as any other Mass Media product. If background music or voiceover is poorly edited or has some noises any customer will think that you have the same disparagement to all of your business products and services.  Don’t let your customers become disappointed. We have gathered a few tips for you how to avoid troubles with your audio quality. First, if you are hiring a voiceover actor, make sure he is a professional by asking him examples of his works. Second, if you want to do voiceover by yourself, buy a good piece of equipment and find a professional who can give you advice how to use it properly.

Tip No.2: Involve More People

Your video or presentation may sound boring if only one voice is present. Another idea that may help you improve your message is adding more people to your voiceover group. Let your customers or partners be involved in making a great business message. Customers’ feedback will inspire your viewers and create a better base for trust. Many companies prefer written feedbacks, but audio is a much more powerful message. It influences listeners much more deeply and as result and creates a better connection between the company and clients.

Interviews with professionals in your business field can advertise your product even more effective and from different point of view. Customers can leave a response only from the subjective point of view whereas experts will help the audience realize all the actual benefits of your products.

Tip No.3: Keep your Message Short

In today’s world, people take daily a huge amount of information, their minds are crowded, and that is why you need to be able to interest your customers. Don’t make your audio too long, 2-3 minutes maximum. Don’t tell every single feature of your product, it will bore the listener quickly. The main idea of audio marketing is to capture target audience’s attention, not to read them a lecture.

 

Tip No.4: Make an Audio that Reflects Your Brand

Your audio may become a reflection of your company name as long as you try hard enough to create a unique message. Let it be catchy and interesting and you will see how people will recognize your audio or slogan and associate it with your brand.

The most important thing is to make sure that your audio message complies with your visual message. Research the market or simply turn on the TV and look for some catchy advertisement that makes people hum it under their breath.

Here’s an example of some catchy advertisement:

https://www.youtube.com/watch?v=AdIkNHeZhGY

Tip No.5: Socialize Your Brand

All latest trends has come to us straight from the internet. So don’t underestimate the power of social networks.

“There is only one thing in life worse than being talked about, and that is not being talked about.”
— Oscar Wilde

Social media can help you advertise your brand more widely.

Make sure you always share your latest video and audio content with your followers. Tag the people that has been involved in its creation and let the internet do the magic. On the next day, you may see your content on every page! It is a great way for you to advertise your product and make it more available for your potential clients.

Tip No.6: Go Two Ways

 

It is important to have your content in all available formats that your customers might want. Written content and audio content can always be presented together.

 

If your brand has a blog, it is more convenient for your readers to record an audio summary for those who don’t want to read the whole post. If you have an audio clip, a written review can make it more accessible for people who don’t have an opportunity to listen to the audio. Try different ways of marketing.

Tip No.7: Explore the Audience Perception

Everything clients hear when researching your business is part of your marketing. That includes podcasts, video and audio content, even background music can influence your customers’ perception.  If your business content is truly united, the clients will immediately feel it and create their own impression of your brand.

 

Think thoroughly about the effect of your website content.

In case you have different in mood content, let’s say a serious presentation video and a relaxing and funny advertisement, your clients may become confused about the whole idea of your company. Remember: every second of audio makes a great influence. 

People may not notice a few mistakes in your written content, but audio makes them clear to the audience. As audio has a greater emotional impact on your clients, you need to be sure about carefulness of every moment that brings your message.