Tips For Blog Marketing
Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.
Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.
Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.
Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.
You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.
Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.
Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on.
Blog marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!
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Comments (43)
Matt Kaey14
Co-Owner of APSense
Thanks for all of your comments everyone. I will be posting some more articles soon.
Happy New Year to you all.
Matt
Matt Kaey14
Co-Owner of APSense
Great point Toshiba, thanks for commenting.
Toshiba Burton7
Social Media Consultant
Another great way of gaining exposure to your blog is by submitting your content into the article directories this helps build back links in the search engines & draws more traffic back to your site.
Matt Kaey14
Co-Owner of APSense
Hi Brijesh, Right, current blogs are extremely important according to your readers and search engines as well. Thanks for the feedback!
Matt Kaey14
Co-Owner of APSense
Hello Abigale, Thanks, appreciate it.
Matt Kaey14
Co-Owner of APSense
Hi Cedric. Right, sitemap is an important part, gives the search engines "eyes" and guides them to the content you want them to see first. Thanks for commenting!
Brijesh Kumar7
Seo Analyst and Writer
I'm totally agree with you man.. you are 100% right.. if anybody is putting only one post in his blog. he should need to go back to post more content in his blog. updating blogs gives us more visitors and regular reader can also subscribe our blog if he get some interesting thing in our blog day by day. i have already created my own blogs which i daily update them. you can see here..1) http://switzerlandtourapackages.blogspot.com/ 2) http://malaysiatourpackage.blogspot.com/ 3) http://switzerlan
Abigale Ackerley3
Simply Great article, Exchanging links is the most important point according to me as you have mentioned @emarketing, So great job done. :)
Cedric Houston7
Affiliate Marketing
These are great nuggets! I had totally overlooked the sitemap information.
Thanks,
Matt Kaey14
Co-Owner of APSense
Hi Paula, Yes, Neville is correct. You can use the tool in the Import section of wordpress to import from blogger. It's very convenient.
Matt Kaey14
Co-Owner of APSense
Thanks Nancy, my pleasure :)
Matt Kaey14
Co-Owner of APSense
Hi Barnali, Not sure what platform (software) your blog is running on, that will determine what features are available, but the article I mentioned above to Andrew (http://emarketingsearch.com/community/matt/emarketing-news/6-ways-to-track-your-comments/) is third party tracking services that can track any comments from most any blogging platform.
Paula van Dun6
Social Marketing works.
Thanks Neville.I know the tool but did not realize it can be used to import other than wordpress based blogs. Good to know and a nice tip as well. Because now blogger.com bloggers know they do not have to start from scratch with content.
Neville Dinning10
Independent Consultant
Yes, Paula it is possible to export from Blogger to WP. The Import tool in the WP Tools menu in the dashboard allows you to import from Blogger. "This is the Blogger Importer available from the WordPress Tools->Import screen. It imports posts, comments, and users from a Blogger site into a WordPress installation."
Paula van Dun6
Social Marketing works.
Excellent post with many useful tips for bloggers. I agree that wordpress has more to offer than blogger. But for those who do not know wordpress and haven't blogged before a bit overwhelming. I also made my first blogs on blogger. Switched to wordpress now but I still have some older blogs on blogger. Today I discovered that you can export your blogs on blogger. Do you happen to know if it is possible to import these exports in Wordpress?
Nancy Radlinger10
Bringing Fun to TEland
I love working with my blog and I learn new marketing tip daily to do with my blog - excellent post - thanks for sharing
Barnali Sarkar5
Website and Blog Reviewer
Thanks for your useful tips about blog marketing..I will follow the tips about link exchanging..what about the trackback feature? I have a blog, the domain of which was bought from google. How do I add that feature in my blog?
Matt Kaey14
Co-Owner of APSense
Hi Andrew. Thanks for commenting. Last I checked, blogspot didn't have a real "trackback" feature, but did have what they called "Links to this post". I run all of my own blogs now and we run a Wordpress based blog farm for our members at eMarketing Search, so I haven't used blogspot in a long while. If I did though, and wanted to have a reliable trackback or comment tracking feature, I would use a third party tracker. You can find more info in this article http://emarketingsearch.com/commu
Ken Miami-Water.com10
http://Turnrich.com
Thanks for this message. I'm curious to know how i add a track back feature to blogspot?
Matt Kaey14
Co-Owner of APSense
Thanks Jasmine, Appreciate the comments. :)