Tips For Blog Marketing
Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.
Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.
Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.
Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.
You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.
Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.
Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on.
Blog marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!
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Comments (43)
Matt Kaey14
Co-Owner of APSense
Thanks for all of the comments! I'm currently traveling in western China, I'll write some more articles and publish them as soon as I get a chance. Take Care everyone! Talk to you soon.
Matt Kaey14
Co-Owner of APSense
Hi Robin, I agree with you. Google Plus is a good addition. We've just started expanding our circles on Google+. We can't really "measure" the significance yet as far as search engine results or improvement, but we certainly find it to be a better than expected social network for meeting other marketing professionals. Thanks for commenting!
Matt Kaey14
Co-Owner of APSense
Hi Jasmine, thanks for the kind words. Appreciate you taking time to come back and comment again. :)
Matt Kaey14
Co-Owner of APSense
Hi Joseph. Not exactly sure what you're referring to about the Apsense blog I haven't commented on, but I'll be happy to do so if you can point me in the right direction as to what you're talking about. Not sure if I'm on the same page as you yet with those comments, but let me know and I'll work to get there. :)
Robin Benton5
Good information ,I think we can add Google plus pages also.Because the addition of Google plus pages also increase our Search engine results
Jasmine A.7
Another Great Day Ahead! =)
Just thought I may add another comment to your article. The *likes*, *page views*, and *comments* goes to show that for everyone that reads your article..."That you definitely know what you are doing." A great connection with others that reads this article, and their best bet to gain the advice & knowledge in regards to blogging is definitely found by your expertise. My notifications are constantly popping up that links back to this! =) Awesome!
Joseph Botelho15
Working on one project at a time.
Now that you have mastered it here, what can you actually show me with the posting on the APSense Blog, no comment on it as of yet on it.........from you.........but you did you look at it.......how we track here ....we do have a concept.........all about ranking our abilities......."SHOW ME WHAT YOU HAVE"............l like working with leaders............
Matt Kaey14
Co-Owner of APSense
Thanks for all of the comments. I appreciate it, hope I did not leave anyone out as far as thank you's. :)
Matt Kaey14
Co-Owner of APSense
Hi Manish,
Thanks, Glad you liked it.
Matt Kaey14
Co-Owner of APSense
Hi Nalin,
Thanks for the comments. Appreciate it.
Manish Goyal4
Director - WBS
That's a very good article. Totally agree with you.
Nalin Upadhyay5
Internet Marketer
That a really nice article. Blog marketing is very essential and blogs are very easy to create than a website. Its really effective to promote your business through blogs. Thanks for this post.
Matt Kaey14
Co-Owner of APSense
Hi Joseph, Thanks for your comments, really appreciate it. Sure, you may post the article on the blog, no problem. Happy to contribute.
Joseph Botelho15
Working on one project at a time.
Very well written article, you have hit the head on the nail, it really is a little work for so many rewards, l been using the same concepts on my blogs that l have on the go..Great Information would like to post your article on the APSense Blog...let me know if you are ok with that....you also get all the credit for your efforts....:} all the best...
Matt Kaey14
Co-Owner of APSense
Thanks Joe.
Matt Kaey14
Co-Owner of APSense
Thanks Maneesh, appreciate the comments.
Matt Kaey14
Co-Owner of APSense
Hi Eric, Great question. Incoming links from authority sites are great for seo as well as your sites reputation in general.
First you need to define the authority sites in your particular industry. And realize, It's tough to get a visible and really powerful link on those sites. By visible and powerful, I mean on the home page or a second level page linked from the home page. If you can do that, your in business. But generally your site will have to already be somewhat of an authority i
Joe Cortez2
Living a dream
great article
Maneesh B.3
Director - WBS
Really Nice article, link exchange is of utmost importance. Thanks for nice tips.
Eric Martin4
SEO Professional, Consultant
Can you share any tip to get Link from authority sites?