Three Ways To Ace Your Email Hygiene

In your company, email hygiene is critical. Always remember that a clean, concise list of email addresses is more effective than a significant number of useless contacts. Furthermore, keeping appropriate email hygiene enhances the sender's reputation as well as the content's deliverability rate. 

Email marketing has gone a long way and is still one of the most successful and cost-effective digital marketing strategies available. Any company that connects with its customers via email should keep a clean email list. 

So let's learn how we can prevent that and ace email hygiene. 

Horizontal & Vertical Consistency 

The database is the list in which you save all of your contacts and other associated information. Ms-Excel is commonly used to create databases. This database has to be well-organized and kept up to date. 

You should double-check the data's horizontal and vertical consistency. To put it another way, you should double-check the column headers and add the vertical and horizontal data along with the excel sheet. In your spreadsheet, for example, there are three columns: name, company, and email address. If you notice that the email ID supplied against a certain name does not match it or that the domain name belongs to a different firm, you should double-check the information. 

Examine your KPIs. 

Checking KPIs [Key Performance Index(s)] is the only method to maintain and validate email hygiene. The email marketing KPIs are: 

Emails Delivered: The percentage of emails that were successfully delivered out of the total number of emails sent. 

The click-to-open rate is calculated by dividing the number of unique clicks by the number of openings. 

Bounce rate: The percentage of persons who did not get the email from the email list is known as the bounce rate. Hard bounces are emails that bounce permanently (due to invalid email addresses), whereas soft bounces are emails that bounce temporarily (due to any problem on the receiver's end). 

Unsubscribe Rate: This is the number of people who have unsubscribed from your content as a proportion of the total number of individuals who have unsubscribed. These are folks that don't think your material to be interesting or relevant. 

Click-through rate: The percentage of persons that clicked on the link supplied in the email is known as the click-through rate (CTR). 

Spam Complaints: Spam complaints indicate that the audience is no longer interested in the material and should be removed from the list immediately. 

Social Shares: While this isn't a required KPI, it's a good idea to provide a share button to your audience if your material is suited for social media sharing. Keep the sharing procedure accessible and keep an eye on any further comments to the post. 

Contacts that aren't responding 

Email marketing is a way of connecting with consumers and building connections with them. We need to look at the KPIs listed above to determine how customers responded to the ads. 

We need to focus on the number of emails opened and the contacts who have not opened them to identify the unresponsive contacts. You can draw conclusions after 60-90 days of studying specific audiences' engagement habits. It is preferable to delete non-opening email recipients from your database.