Three types of push notification campaigns for beginners in the eCommerce industry

by App My Site DIY App Builder

Push notifications are an amazing way to connect with the online consumers. Brands are using notifications to inform, educate and entertain their customers and to drive conversions.

Mobile app push notifications especially get more attention and drive more sales. Hence, many online businesses build apps with mobile app creators and connect with their buyers through apps.

If you are new to the eCommerce industry, then having a right push notification strategy becomes even more important. It can determine the course of the business-consumer relationship for your brand.

Today, we are here to help you with the same through our article. So, explore the blog and learn some tips and tricks to create productive campaigns for your eCommerce business.

3 push notification campaigns to drive sales & conversions

An effective push notification campaign can strengthen your business launch to a strong extent. For instance, you can try the following campaigns and give a boost to your eCommerce brand engagement:

#1: Introductory FYI Campaign

The first step for a new business is to introduce yourself and give your prospective consumers an easy passage and a warm welcome. You can start out with web push notifications.

Send meaningful introductory messages to your website visitors. Draft informative FYI (For Your Information) content to tell people about your brand, products, etc.

#2: Referral & Reward Campaign

Welcome your consumers on- board with lucrative offers. Design a referral and reward campaign to multiply your consumer engagement rate and grow your traffic.

Give app-only discounts to new users who install your app and make their first purchase through it. Also draft a strong referral & loyalty reward program and share notifications with offers and incentives for people who share your app or make repeat purchases.

#3: Branding Campaign

However basic this might sound, but using push notifications for branding and marketing is something that you must do as an eCommerce business. Create push notifications that boost your brand identity and value.

Take your marketing several notches up by creating meaningful push notifications with proper images, links, information, etc. Share the latest news about offers, deals, discounts, new product arrivals, and more. Build a brand image by aiming to increase engagement and working for it

Wrapping up!

That was all from our end today. If you want to know about push notifications in detail, you can go through the blog suggested below. It covers all the crucial facts and information you need to know.

Detailed Read: All you need to know about mobile app Push Notifications - A complete guide

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