Eliminate the challenges in engaging your app users to visit your app frequently

Converting your WooCommerce website into an mobile app may be the easiest step to launching your business in the world of m-commerce. Thanks to the new age app builders.

The real challenge lies in inviting them to download your app and eventually become a part of their lives. So what happens when you are successful in persuading your customers to download your app? Most apps eventually lose their charm among a hundred other apps on your customer’s smartphone.

Keeping your patrons entertained at all time can be exhaustive but if you are able to achieve that, there is no end to the revenue you can generate.

In a nutshell, your focus must be creating a loyal customer base for your e-commerce mobile apps, more than even inviting more downloads. This post will reason areas that you are not leveraging along with the measures you can take to fix them.

Let’s get started:

Taking the right path to market your app

If marketed well, a mobile app can work wonders to elevate your brand identity. When you build a mobile app, you increase the chances of catering to a new set of audience.

You can’t just stop after launching a massive campaign to increase your app downloads. Marketing your mobile app is an on-going process, that must take through the most efficient channels.

Take leverage of your social media channels to promote your app consistently. Regardless of the niche of your industry, your customer is sitting right there, browsing through their Instagram and Facebook apps.

Start with focussing on the popular social media channels, including Facebook, Instagram and Linked. When you think you’ve mastered the art of promoting your products on these channels, only then engage yourself on other platform. It is best to give undivided attention to a fewer platforms than trying hands everywhere.

Suggestion read: Ready to market your app using social media? Avoid these 13 mistakes

Optimally using the in-app features of your mobile app

The most efficient and affordable in-app marketing feature are push notifications. The best part of this feature is that your customer receives it in real time or when you schedule it.

This features works well because customers know the latest information from your brand without even firing up the app. However, abusing this feature by sending notifications in abundance can also annoy customers, eventually turning them to disable push notification or worst, uninstalling your app.

A lot of mobile apps have already made customers believe that push notifications are only initiated to upsell products. This the reason why most customers prefer not receiving any push notifications from the apps they download. 

We know this feature can wonders for your mobile app if you put it to optimal use. A few tips can help draw customers attention: 

#Tip 1 – Drafting the right message

It’s important that your message fits within the limitations provided by Apple and Google. You don’t want to make changes to your already drafted message last minute, because of character restriction. 

The latest iOS and Android devices allow 178 character or 4 lines of push notifications. You want to make sure that messages that trigger action will work in your favour, but not the ones that sound desperate. 

It is ideal to draft messages that represent your brand, and give an assurance to customers that the deal will benefit them as much as you. For instance: make use of words such as sale, promotion, discount, new-in and more. 

Additionally, you can also include a call-to-action word to start your message. 

#Tip 2 – Sending lucrative offers only 

While we understand that you want to make most of this feature, it is pointless pushing messages that your customer is not interested in. 

One of the most disastrous examples that annoys customers is misleading them into clicking on a notification that is not genuine. Sometimes, app owners send the most enticing offers to customers that leads to something they’re didn’t quite expect. 

In such situations, customers feel cheated and quite often end up uninstalling the app. To avoid losing customers to bad content, try sending lucrative offers every few days. 

#Tip 3 – Keeping a tap on the rate of occurrence 

We have discussed that abusing the power of push notifications may do more harm than good for your app. It is necessary that app owners realize the magnitude of problem it can cause if we don’t use this feature correctly. 

While push notifications are amongst the best marketing tool to sell your products, over using it can frustrate the customers and eventually start decreasing your customer base. 

Like we said, use this feature optimally and only then will you be able to make the most of it. 

Staying fresh in the minds of your customers 

A lot of mobile apps have mostly failed because customers stopped using them eventually. Even the greatest apps with wonderful products can fade out if they can’t keep the users engaged throughout. 

In simple words, it is easier to have customers download your app but difficult to have them stick around. Striking a chord every now and then may help them stay, the question is how. 

To jog back customer’s memory of why they downloaded your mobile app, sending numerous push notifications will not be helpful. There are other ways to channel the marketing of your app. 

Mobile apps are believed to cause more conversions as compared to web browsers. There is a very different logic to explain this.

Most people use web browsers to look for products on popular search engines to ensure they are buying the best product at the best prices. This way, they know they are not limited to shopping from a single mobile app with limited products. 

Your already sitting on the mobile devices of your target audience, all you have to do is make sure they fire it up every now and then. This is possible if your website ranks well for high density keywords that your app users are more likely to look for. Link back your app from your website and let customers open the app right from the web browser. 

This way, you are not inviting customers back to your app but also attracting new customers. 

Your customers are the best judges

There is no one better than your customers to give you feedback on your products and services. If you can’t figure where it is that your app is lacking, simply reach out to your valuable customers. 

There are multiple ways of taking feedback from customers. You can launch a campaign and persuade your customers to give you an insight of what they really expect. 

If it’s difficult to get hold of your customers, you can also integrate a real time analytical report on your app that explains your customers behaviour. 

Get a mobile app for your business that comes with real time reporting with AppMySite’s mobile app builder for WordPress. Start building your app for free today!

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Created on Apr 30th 2020 06:26. Viewed 404 times.

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