Three Reasons why the Site Landing Page is Important

by Kristen White Blogger By definition, a website is a compilation of visual and written items combined together to create an overall impression that directs the user in one direction or another. The landing page is the first location the user lands on when a link is clicked and can affect whether the individual chooses to ‘go back’ and go somewhere else or continues to see what the website has to offer. For a realtor, it is critical that this contains several components that engage and catch the user’s attention immediately.  It also leaves an impression about what the agent might be like so a poorly designed page can give users the indication that agents are unprofessional and may not helpful.

The benefit of hiring a professional realtor websites designing team is their understanding of the technical development along with the necessary business requirements. A cheap template for a do-it-yourself website requires the agent to know what they want, what appeals to their target audience and how to put the pieces together. Instead, hiring an experienced design team ensures a professional product that will have activity and user-friendly features for clients to conduct listing searches, view photos and see scrolling photos about houses that have been sold or neighborhoods where the agent has worked before.
 
The landing page has a marketing impact because individuals who are bored or find the website too difficult to navigate will go to a different link and that results in lost business and revenue. The top design web sites for realtors are familiar with popular drip marketing techniques but are aware that if the users don’t make it past the landing page then these additional features will not have value.
 
Metrics and capturing data are important tasks that real estate agents may or may not be skilled in but a web designer can build the landing page to capture this information automatically and be fed into reports which can be generated. This lets the broker or agent know the quantity of foot traffic they are receiving and how much of that is not going any further in the website. From this date, they can evaluate the issue and find the right solution to keep users on their site to utilize their tools and connect with the agents.  Since this can vary from location to location and across audiences, it is necessary to determine who the company wants to reach and what these users are looking for when performing this type of search.

It is said that you only get one chance to make a first impression so it needs to count and with the Internet, that is never more-true. People are more comfortable clicking out of a site and checking somewhere else then they would be walking out of a storefront. To ensure that your business has the best chance of success, it is necessary to have a landing page that grabs attention, satisfies the need, is easy to use and keeps visitors engaged so they will want to see more on the site and what the agents have to offer in their service.

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Created on Dec 6th 2019 02:06. Viewed 288 times.

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