What makes the landing page different from the home page?

by Lenore C. Writer

The landing page and homepage both are different and used for different purposes. 

The key purpose of the homepage is to inspire the visitors to visit another page that will satisfy their information needs. On the other hand, a landing page is designed to provide information on the page and encourage the visitor to take a call of action.


What is a landing page?


A landing page is focused on encouraging visitors to take action. The page is designed to accomplish the sole purpose of getting more traffic from different sources. You can link this page with your social media campaigns, paid advertising campaigns, and emails. The page contains limited or no navigations and focused on only providing one offer like product app, service, or what you are currently promoting. 


What is the home page?


A homepage is the first page on the site. This page will provide a brief overview of the company, build trust with visitors and offer the next step for your visitors which you want them to take. 


When use landing page and homepage?


A landing page is used for marketing campaigns that focused on only promoting a single product or service. The landing page is used in the following conditions:-


·         When something new is launching


It includes the launching of any new product or service or a new business. This will enable to focus on one single action on the page and encourage a visitor to take that action.


  • When a marketing campaign is running


Using a landing page for your campaign means it offers minimal distractions and enables more visitors with conversions for your campaign. With this, you can convince your visitors to sign up, show them social proof and get their information by telling them, about your products, offers, or services.


  • When you are promoting a webinar or lead magnet

The key aim of promoting a webinar or lead magnet is to encourage visitors to sign up. A landing page is created with a specific aim that helps to convert your visitors into leads to achieve your goal.


  • Use in place of homepage on social media platforms


Instead of using your homepage in social media bio, you can use a landing page to turn your visitors into followers. You can use a dedicated landing page for each social media platform to meet your goal.


In short, landing pages play a vital role in turning your visitors into leads but building a landing page from scratch eats up your time and resources. If you want to create multiple landing pages to target different audience segments then it becomes a difficult task for you.  


In this scenario, a professional landing page builder can prove beneficial by allowing you to create multiple landing pages in less time. If you are also looking for such a robust landing page builder platform then Convrrt landing page builder is an ideal option. It allows you to create beautifully designed landing pages with various features like fonts, customized typographies, drag and drop features, etc. If you want to grab more information about the working of this professional landing page builder then visit the Convrrt website and schedule for the demo.



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About Lenore C. Freshman   Writer

3 connections, 0 recommendations, 30 honor points.
Joined APSense since, October 28th, 2020, From newyork, United States.

Created on Apr 16th 2021 04:27. Viewed 415 times.


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