What makes the landing page different from the home page?by Lenore C. Writer
landing page and homepage both are different and used for different
key purpose of the homepage is to inspire the visitors to visit another page
that will satisfy their information needs. On the other hand, a landing page is
designed to provide information on the page and encourage the visitor to take a
call of action.
is a landing page?
landing page is focused on encouraging visitors to take action. The page is
designed to accomplish the sole purpose of getting more traffic from different
sources. You can link this page with your social media campaigns, paid
advertising campaigns, and emails. The page contains limited or no navigations
and focused on only providing one offer like product app, service, or what you
are currently promoting.
is the home page?
homepage is the first page on the site. This page will provide a brief overview
of the company, build trust with visitors and offer the next step for your
visitors which you want them to take.
use landing page and homepage?
landing page is used for marketing campaigns that focused on only promoting a
single product or service. The landing page is used in the following
something new is launching
the launching of any new product or service or a new business. This will enable
to focus on one single action on the page and encourage a visitor to take that
- When a marketing campaign is
a landing page for your campaign means it offers minimal distractions and
enables more visitors with conversions for your campaign. With this, you can
convince your visitors to sign up, show them social proof and get their
information by telling them, about your products, offers, or services.
- When you are promoting a
webinar or lead magnet
key aim of promoting a webinar or lead magnet is to encourage visitors to sign
up. A landing page is created with a specific aim that helps to convert your
visitors into leads to achieve your goal.
- Use in place of homepage on
social media platforms
of using your homepage in social media bio, you can use a landing page to turn
your visitors into followers. You can use a dedicated landing page for each
social media platform to meet your goal.
short, landing pages play a vital role in turning your visitors into leads but
building a landing page from scratch eats up your time and resources. If you
want to create multiple landing pages to target different audience segments
then it becomes a difficult task for you.
this scenario, a professional
landing page builder can prove beneficial by allowing you to create
multiple landing pages in less time. If you are also looking for such a robust
landing page builder platform then Convrrt landing page builder is an ideal
option. It allows you to create beautifully designed landing pages with various
features like fonts, customized typographies, drag and drop features, etc. If
you want to grab more information about the working of this professional landing page builder then
visit the Convrrt website and schedule for the demo.
Created on Apr 16th 2021 04:27. Viewed 415 times.