Three In Ten People Now Less Willing To Donate To Non-Government Organisations
by Evan Nasseri Seo ExpertFOR IMMEDIATE RELEASE
Park Row, Nottingham (May 09, 2018) -
Advantage Market Research Ltd and respondi conducted a survey of over
1,000 UK residents to assess the potential impact of the negative
publicity surrounding Oxfam’s sexual misconduct scandal on the public’s
willingness to donate financially to charities.
The ‘Still a good
cause?’ report shows nearly all charities have been negatively affected
with people being less willing to donate financially. Most affected are
Non-Government Organisations, with three in ten people now less willing
to donate. This impact is even more pronounced among older people,
rising to 41% of 45-54s and 37% of those 65+.
Recent media
attention has called into question the behaviours and management
practices within several prominent charities along with perceived high
CEO salaries. This has contributed to the negative shift in the public’s
willingness to give to larger charities when they are uncertain, or
unhappy, about how their donation is being used.
The results
highlight a greater need for charities to prove they operate ethically
and effectively. Donors increasingly need to see their chosen charity is
run efficiently, operates in an ethical manner and achieves results.
Many
donors retain an intellectual and emotional link to the money they
give, making it an investment rather than a gift. The findings
demonstrate a need for charities to connect with ‘investors’ in a
deeper, meaningful way to demonstrate their true impact value and what
can be achieved with continued support.
Without this
reassurance, it is likely that donors will shift their focus to smaller,
local causes where the transparency of the operation and impact of the
donation is more readily seen.
The full report is publicly available from the Advantage Market Intelligence Ltd. website - https://www.advantagemi.co.uk/
About Advantage Market Intelligence Ltd.
Advantage
Market Intelligence Ltd. provides market research and competitor
intelligence services. Advantage Market Intelligence Ltd. is an
accredited Company Partner of the Market Research Society, the world's
leading market research authority.
About respondi
respondi
is an internationally recognized and certified panel provider based in
London, Cologne and Paris. mingle is respondi’s an online opinion
platform and has over 300,000 members throughout Europe.
Media Contact:
Kevin Simmons
Advantage Market Intelligence Ltd.
Address: 14 Park Row
Nottingham
Phone: 0115 7270321
07572 505677
Email: Kevin@advantagemi.co.uk
Jennifer Roberton
Respondi
Address: 24 Greville Street
London, EC1N 8SS
Phone: 0203 427 3024
Email: Jennifer.Roberton@respondi.com
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Created on May 9th 2018 22:29. Viewed 435 times.