Three Easy Ways To Promote Content Through Social Media

The way of doing business has undergone some major changes and evolutions during this decade. This is mainly because of the expansion and utility of the Internet. Companies from Utah to the East Coast are re-evaluating their business techniques and relying on the power of social media and Internet marketing tools to increase their profits and expand their customer base.

When it comes to promoting content online, one of the best things a business can do is share their material through social media. Here are three great ways businesses can use social media to make their content more discoverable.

Visuals Are Key

Research and social media analytics have shown that the more visuals people post on social media, the better. Marketing companies in Utah and around the country should take this to heart and increase their online presence and credibility by constantly posting engaging videos, photos and other forms of visual content.

Pack a Punch With Headlines

People have very short attention spans and rarely stop to read or look at anything online if it does not immediately grab their attention. This is why making creative and memorable headlines is extremely important. If the headline does not grab the attention of the viewer, nothing else will.

Also, it is best to keep headlines short and sweet. Long winded or drawn out headlines can turn away viewers and lose attention. 

Create a Human Connection

The keyword behind social media is social. Marketing companies should always try to make connections with their online audiences in a humanistic way. Viewers can tell when they are just being treated like a number or statistic, so creating discussions or asking questions when posting content will win the hearts of online audiences in Utah and around the world. 

These are just a few of the ways businesses can effectively promote content through social media. Getting creative and coming up with ideas that connect with people or that have not been thought of before will prove to be the most successful.

Ian Francis writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.