Three Considerations When Choosing Retail Package Customization

Choosing a reliable supplier is the first step in the right direction because it results in quality inventory supplies, professional services and a reliable delivery schedule. The process to making this decision starts with researching the available options on the Internet, speaking to representatives and reviewing the inventory selections to compare costs, minimum buys and availability of items most needed by the business.  Supplies can include shelving units, faux walls with hanging accessories, price tags, and gift-wrapping accessories; however, an important service to consider is custom printing.

Marketing a successful brand is critical to staying ahead of the competition and while it starts inside the retail space, the best companies are those that send their brand/logo home with the customer so they can advertise to all their friends and family. The easiest way to do this to order custom printed bags but before spending the money, here are a few tips to choose the best option with the supplier as there are different types of printing which affect price,bag options and quantity ordered.. The top supply companies that offer custom printing should walk through the different options with their clients, explaining the process details such as printing plates and how many are needed based on the process they choose. The most common reason that several plates are needed is if different colors are requested as part of the logo/brand design and this affects the client when there is a ‘per plate’ charge for printing. Each color requires a separate plate to be used and then aligned with the printing process so that it can be appropriately applied for the correct final design.

Another consideration to keep in mind is the ‘minimum buy’ that each printing option carries with it. Digital printing typically has the lowest minimum because there are no plates involved so the setup is easy and is a great solution for small orders. However, if the company wants several thousand bags then they also need to consider the type of bag against the printing type because the two options must be compatible to create a clean and professional image. Metal or flexible plates are used with different methods for ease and speed of printing as well as a smooth, clean application to the bag material. Factors that must be considered include handles (twisted cord or straight paper), gift or shopping bag design (small, large, pleated, etc.), and the material (plastic, paper) and lastly, the type of logo (foil, matte, single or multiple colors).  

Retail marketing starts with first impressions so the floor layout and wall display must be creative with a professional setup. Partner with a supplier where you can get jewelry display cases, shelving and other supplies that create the ideal floor layout. When combining these with custom printed bags you will impress clients even further with your professionalism. The result is a strategy that invites customers in, sells products and brings them back again with a positive image they take home with them.

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Created on Jul 13th 2020 05:09. Viewed 131 times.

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