Things You Should Do After Completing a SEO Audit

Have you just accomplished your website’s SEO audit? Have you received a detailed report on the errors, broken links, and other issues? 

What should be your next step once you are done with the audit? Here, we are going to try and answer this question for you. Let’s take you through few steps that are unavoidable once you are done with the audit. 

You have a detailed report on all the bugs. You should now look at the information, analyze it and identify critical insights that can help you make the right decision.

For instance, if the report claims that your on-page links are broken, you should view the best practice in this case is? Check if all the items in the list match the standards defined by the SEO algorithms. 

Again, if there are specific contextual issues, identify whether it meets the user intent or not. Find out how the competition is faring in the same segment. The analysis will include the user perspective, best practices, and a thorough competition understanding. This will help you build a list of action items, including immediate responses that your business needs to take. 

This is a follow-up on the previous step. You have the list of items that you need to perform based on the analysis of the reports. It would help if you now prioritized the efforts. Start with the action item that seems unavoidable. For instance, if an action item you believe needs to be completed immediately, then make it an immediate priority. Similarly, list out high priority, low priority, and medium priority items. This will help you take the actions accordingly. 

The priority should be based on how the action items can impact the optimization goals that you have set. For instance, missing meta tags can cause massive inefficiencies with optimization. 

#3 Determine Budget 

Once you have determined the insights, action items, and priorities, you need to allocate timelines and milestones. How much will it cost to cross out each of the action items mentioned? Which resources will you need to get started with these things? For instance, specific actions can be accomplished by a single person, while you will need an expert for technical aspects. As a result, setting the expectations regarding budget and resources at the start is a good idea. 

If need be, you can even reprioritize your action plan at this point, as it will give you an in-depth insight into how the actions will impact optimization. 

If you leave the whole post-audit scenario open-ended, chances are you might never achieve what you set out to. So, it is beneficial to set timelines for all the action items you have listed. Please start with the immediate, and define how long it will take to accomplish these things. If you believe that you need more time, then mention the same in the timeline. Prepare an extensive and realistic timeline so that the goals seem achievable.

When you walk on a planned path, it becomes easier for you to accomplish the actions faster. So, prepare a holistic plan for all the post-audit activities that you are planning to complete. You can use simple online tools to prepare the blueprint, define the workflow, and set the milestones. When you have it on paper, it becomes easy to accomplish it.

Finally, you should determine the metrics that help you measure the success of your plan. To ensure timely completion of the post SEO audit plans, you should partner with the best SEO agency.

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