4 Effective Digital Marketing Strategies for Ecommerce

by Justwords Consultants Content Marketing Agency

If you are a brand, your foremost objective is to entice new customers to visit your website and convince old ones to keep coming back for more. This is especially true for e-commerce companies that sell their goods and services online. How do you increase traffic and how do you build that relationship and trust with customers to make up the sales numbers?

Here are some effective digital marketing strategies for e-commerce businesses to help them grow and improve their online presence.

Google Shopping Ads - This is meant especially for e-commerce businesses to advertise their goods to the public. These appear at the top of Google search results and include various information like price, title, ratings, offers and other key information that are important for customers. To set up Google shopping ads, the process is similar to Google PPC ads. You have to login to your Google ads account and go to Google Merchant center. There is a spreadsheet template that you need to fill in with information like product title, price, SKU and other business details. Upload this product data feed and Google will automatically generate ads for your products mentioned in the feed.
Social Media Ads – Social media is another powerful medium for e-commerce companies to convert their prospects. It’s a goldmine of prospects and an excellent platform to target audiences based on their interests. Facebook ads, Instagram ads, etc. are increasingly being used for online marketing strategies by e-commerce businesses to grow their sales. These platforms have integrated the shopping feature that allows your user to shop directly from your social media profile. Simply click a link that takes them to your product page for purchase. Users don’t need to navigate away from your social media page to go to your website. This feature guarantees higher conversion rates.
Use Pop-ups – Pop-ups in the form of a message which comes up while the user is browsing through the products is an excellent way to cross-sell related or alternative products that they may be interested in. You can also use pop-ups to show complementary products, for instance, somebody browsing baby products may be interested in baby toys, etc. Pop-ups can also be used for flash discounts or sale alerts. They are generally disliked as they are known to obstruct user interface but there’s no denying the fact that they do work provided you use them effectively.
Remarketing – Not all clicks that go to your product page translate into sales which means not everybody actually goes ahead with the purchase. In fact conversion rates are less than 2%. Some just drop out while others add the product to the cart but don’t complete the purchase for whatever reason. How do you lure those customers back and convince them to buy? That’s remarketing. Targeting especially those people who did not complete the purchase by way of additional discounts or offering something free for a limited period.

Therefore, for any e-commerce business to grow, a well-thought-out strategy is a must. Know your market, your audience and fuel your e-commerce business with digital marketing services to take your venture to the next level.