Things to Know before Creating a Google Ads Account

Do you deem it the appropriate time to advertise on Google? If so, there is no reason to worry since you can get through it without the hassle. You simply need to know how to create a Google ads account before you finally get going with your expedition.

 

Actually, setting up a Google Ads account in fairly simple. But to effectively rune your Google Ads account, you need to have a few things in place. And that’s what this simple guide will help ensure you uncover today. Keep reading below!

 

Ensure Your Website is Relevant and Easy to Navigate

Your Google Ads account should help you bring qualified searchers to your landing pages. Once they make it to your website, it is your sole responsibility to convince them to convert. The catch is in creating landing pages that will compel visitors into taking action.

 

In the event that your landing pages are cluttered, lack relevant information, or don’t facilitate a conversion, rest assured you’re throwing money into a black hole and your paid search efforts will be in vain. That’s the last thing you want to make do with.

 

Prepare to Commit to this Project for the Long Haul

There’s no way you can see the full potential of your Google Ads account from the start. Cliché as it may sound, it is essential to recognize that PPC is a marathon, and not a sprint. What we’re trying to imply is that it takes time to establish a strong Google Ads account structure, expand keyword lists, identify negatives, and test ads/landing pages.

 

Moreover, there’s a good chance you may start off with poor quality scores, which only serve to hurt your average position and CPCs. You’ll notice your Quality Scores to shift the very moment you establish your Google ‘street cred’ and prove that you’ve built an account that offers a positive user experience.

 

To create a Google Ads account, you need a regular Google account to get started. If you’re fond of using Gmail, that simply means you already have a Google account so you can move to the next step. But if you lack a Gmail address or if it’s a personal email address, you’ll want to create a separate account for your business. All in all, it won’t take long before you finally create your Google Ads account.