Branding Tips Mid-Sized Companies Can Steal from Large Companies

Companies need to depend on innovation and keeping good on their promises to succeed. They must look and get tips from 8 companies whose brand values are worth stealing, and then find a way to do it better.

 

For a mid-sized company, it can be pretty stressful looking to the world’s largest companies for branding tips, more so if you lack a huge budget or team. Yet, these big brands didn’t become this way simply because of money. Some of their best branding strategies can be applied to companies of any size.

 

In this simple guide, we look to the big players for inspiration. Read on to uncover branding tips that mid-sized businesses can apply to their own brand strategy to realize growth.

 

Focus on Social Impact

If there is one thing you will surely learn from companies whose brand values are worth stealing, is the importance of focusing on social impact. Your consumers are mindful of social and environmental impact. For instance, they no longer find it acceptable for companies to be silent on social justice issues and neither do they accept a lack of diversity or inclusiveness in marketing campaigns.

 

Mid-sized companies can take steps towards becoming more sustainable, treating workers better, donating to charities, and even engaging in activism. One step your mid-sized brand can take at the moment is to apply for formal recognition, such as B Corp certification.

 

Maintain Brand Consistency

The world’s most widely known brands strive to ensure that the how a consumer experiences their brand is consistent at every touchpoint, from website through to packaging and even scent. With the ever-growing options and channels today consumers today, factors like brand trustworthiness and integrity are more crucial than ever for brands to build loyalty and brand affinity.

 

Consistency forms the foundation on which these can be built. Things tend to be different with inconsistencies since it undermines the brand and confuse or even aggravate customers who feel they’ve been misled.

 

You can ensure brand consistency by implementing brand guidelines that ensure that brand image and personality can be applied to all aspects of your business. A consistent tone of voice across all social media channels is a remarkable place to start.

 

Moreover, be sure to maintain consistent color schemes and design elements across all online and offline platforms, from printed sales literature, to in-store signage and email newsletters.