There Is No Small Passion – Andalucía Launches New Easter Tourism Campaign
by Liz Seyi Digital marketing managerSet to the background of the song “Summertime”,
and starring Hollywood legend Antonio Banderas, the Junta de Andalucía has
announced the region’s newest tourism campaign for Easter 2022.
With the motto “There is no small passion”, there
is nothing more apt for this charming and diverse region. As Easter is a
popular season for sightseeing
in Andalucía, the campaign serves as a sign that now is a great time to
discover the region all over again.
New campaign set to attract tourists over
Easter
According to the Vice President of the Junta,
Juan Marín, the tourism campaign will use “the metaphor of dance and rely on the
figure of Sara Baras as an artist of international stature to express the
light, joy and passion that define this land”.
In Marín’s words, Baras uses “beauty, the art,
and the passion that it displays”, coupled with other creative mediums for that
enchanting Andalucían charm. In the campaign, “music will once again have great
relevance, with the version of the song ‘Summertime’ – powerful, cheerful,
vital and with an Andalucían personality”.
The campaign also focuses on promoting Andalucían
Holy Week, which begins on 10th April this year, and is an exceedingly
important time of year for the locals.
Holy Week, and the time running up to it, are
popular times for sightseeing in Andalucía, as visitors can immerse themselves
in the culture while absorbing all the sights and sounds the area has to
offer.
Andalucía remains a highly popular
tourist destination
With the end of the pandemic becoming more and
more realised, the economy in Andalucía is well on its way to returning to
pre-pandemic level. Projections by Observatorio Económico de Andalucía suggest
5.5% growth in the regional economy in 2022.
Andalucía’s economic strength in 2022 – and
indeed, throughout the pandemic itself – is likely due to the power of the
tourism industry in this part of southern Spain, which helped to reduce the
adverse impact of lockdown restrictions.
Now is the perfect time to visit
Andalucía and the Costa del Sol
With the inspiring new tourism campaign and effervescent tourist industry, now is one of the best times to go sightseeing in Andalucía. With airport transfers, private hire services, and specialised sports, wedding, and corporate packages all available, please do not hesitate to get in touch with Simply Shuttles today for all your transportation needs.
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Created on Jun 19th 2022 01:44. Viewed 94 times.