The Use of Artificial Intelligence (AI) in SEO

by praj v. SEO Executive

Do you know the use of AI in digital marketing? Currently, AI is utilized in digital marketing to collect data on ads targeting, to decide the relevancy of content, to perceive customer segments for cross-selling, for streamlining ads campaigns and evaluating which emotional values have the maximum effect on their targeted market. However, only a few organizations are using AI technology to enhance their search engine rankings.

The AI isn’t always based on a static method, alternatively, it’s a constantly evolving machine designed to classify, categorize and present the data that is most possible to meet the requirements of customers at that unique time. The skills of AI will significantly enhance the future of SEO beyond simple keyword phrases.

Once you search for something with the use of the AI/SEO technology, the result displayed will remember a number of considerations like your area, search history, favourite websites, and what other customers clicked on for the same query. AI enhancements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the best-related factors to take into account for every search.

Until now, the type of search algorithms has meant that SEO practitioners have already been in a position to misuse the system – considering ever more innovative ways to skirt Google’s authority. As customer experience has moved to the forefront of online industries, there is a great effort to make search engine results more general and effective for both the customer and the search engines themselves. And this is where AI is successful to develop an important factor.

Artificial Intelligence

There are three different categories of AI

    Artificial Narrow Intelligence
    Artificial General Intelligence
    Artificial Super Intelligence

Artificial Narrow Intelligence (ANI) is used for unique specific things. Artificial General Intelligence (AGI) is the heading given when the AI is capable of achieving the humanlike feats. Artificial Super Intelligence (ASI) is the heading given when the AI has reached a capacity that is beyond the abilities of human Intelligence.

ANI has been used in different online activities such as how email client’s junk mail filters work, along with Google Translate and IBM’s Watson. The recent addition is RankBrain, Google’s machine-learning AI system that really helps to process all of Google’s search results. AI in the part of SEO is, therefore, capable to highlight the best and most related methods for your website- which is extremely helpful in such cut-throat competition.

How To Increase Your SEO Ranking factor in Artificial Intelligence

Use SEO Tools/Software:

A tool like Google Analytic, SEMrush and other free/paid tools through finds, on-page problems and resolve them, allows you to analyze your competitor’s website, identify opportunities for growth, improve your keyword list, tracking, and analysis of your traffic report. This type of tools provides robustness services.

Adjust Keywords:

As the way in which we search has changed – search being performed on different devices and in different locations – It is only natural that the use of keyword phrases to change too. It is recommended to select one main keyword phrase and adjust and optimize it for related phrases throughout. This means utilizing the keyword phrase in various ways – as an example, if your keyword phrase is ‘Green Carrot Shoes’ then it is best in order to avoid repeating the exact phrase over and over, and instead to include variations of it throughout out – ‘carrot shoes’, ‘carrot shoes in green’ or ‘green carrot-shoes’.

Make a Brand:

Branding is the most important factor when your website is new. Start branding with your website and promote your website on the most relevant social networks for your customers. If you have a local business, then it is important to target local audience and submit your business to local directories.

Think about Mobile Device:

Nowadays, most of the people are looking for their queries on mobile devices. Mobile is the most important device to boost your brand and improve your business. Google has put more weight on sites to become increasingly mobile, friendly and in doing so it’s possible to improve business and brand awareness.

Voice based Search:

Voice based searches are normally longer and more conversational in tone and therefore it is important to consider this as part of your sites SEO strategy. Content that shares the casual, conversational tone of possible voice searches is one way to optimize for this and doing some keyword research for informal queries will even lead you to create content material that can easily search through voice search in addition to written queries.

Importance of Visual Search:

Along with an even more intuitive understanding of language, search engines are getting better at understanding visual content too – working out exactly what a video, audio clips or image is really about. Content writers had to learn methods to optimize their headings and keywords, and the same process will now be essential for visual content creators. Optimising keyword targeting, descriptions, tags, video length, as well as other features, will greatly increase the visibility of your content. Additionally, spamming keywords in image descriptions will not be an ethical method.

Importance of Content:

Making a great content is the important factor for online success – and this holds true in the globe of AI and SEO. Attractive engaging content across a number of websites, blogs, videos and guest blogs means that should one piece of your online presence be affected by an AI.

Final Note:This blog, through Teksun provides basic information about AI in SEO and how to improve your ranking in SEO. The use of AI in SEO is not completely new but it is rapidly developing technology today.

Reference Link:http://www.spotstudio.net/blog/artificial-intelligence/ai-seo/