Beacons should be the friend in need of physical stores in their fight against eCommerce sites. It has been a long time since the beacon system was declared, and at this point, we also have other challenging proximity marketing technologies likes, Eddystone and Wi-Fi Aware.

Today not only retailers are using beacons to sell more, but beacons can be used in public places such as museums, public transit, and even in restaurants. Nowadays, the beacon technology becomes more popular and build up a lot of media attention. So, many retailers are still adopting this technology with feasibility and cost-benefit analysis.

In this blog post, we will discuss 4 strategies to run a successful beacon marketing program.

1. Stop spamming your customers

Beacons are one of the great ways to connect with your consumers and send them special offers. Sometimes many retailers send them special offers but this doesn’t mean that you should spam them with special offers every time they are within the range of your store or walking around the store. If you send overload message to a customer then make the bad effect for customers and sometimes many customers uninstall the app. Customers buying experience and messages based on relevant information – both give you a better conversion rate as compared to a mass promotion.

2. Focus on the Customer Experience

Many retailers are developing the additional mobile app for the users, they want to confirm that the application can’t simply be an “empty” application fit for pushing just “Special Offer” messages, but also able to require user-friendly information and providing a seamless user experience. So, the application should require a user-friendly and able to provide various kinds of features such as product details, store locations, and feedback forms.

3. Know your equipment

Today, there are lots of beacons manufacturers companies in the market, that companies need to do research about beacons technology and after using it. When retailers want to install beacons, then first they will check some features such as Battery consumption rates, beacon range, temperature changes, exposure to rain and snow and many more.

The important things of beacons have the specific firmware manufacture and that affects the battery life of the device. Also, transmit power and marketing interval can influence battery life. Retailers should also set up beacons in a place where they can confirm maximum coverage which significantly decreases the beacon positioning costs.

4. Know your software

There are a number of companies building beacons software, for example, Google Eddystone, Apple ibeacon, AltBeacon (Radius Networks), etc. Over this, application organizations are building their own particular customized solutions that help retailers get the greatest value out of beacons.

Final Note:

Here GoTekt provides some of the basic strategies of beacon marketing, that’s useful to retailers. This strategy through retailers are easily reaching out to the customers. Use a proper strategy in a location, your beacons advertisings can give you a better ROI and increase your sales.

Source: https://www.softwebsolutions.com/resources/5-strategies-to-run-a-successful-beacon-marketing-program.html