The Top 7 Reasons People Leave Your Website

Posted by Eden Phost
4
Jun 25, 2016
146 Views
Image
The reasons to hire a professional website design and development company are many. The goal of your website is not just to generate traffic, but to keep the attention of those who find their way to your website. There are many reasons why a visitor may leave your website shortly after arriving, 7 of which are detailed below.

Slow Load Times

Website visitors expect your website to load without wait. If they have to wait for even a few seconds, they may lose interest and search for a competitor whose site loads instantly. In fact, 40% of website visitors will leave your page if it takes more than 3 seconds to load. Slow load times are even more of a concern with ecommerce websites, because shoppers may view the delay as a sign that your site is somehow lacking.

Autoplay Audio And Video

While you want to incorporate audio and video into your website, many website visitors find autoplay to be annoying. This not only includes the video and audio elements that you add to your website, but also the advertisements that autoplay.

Annoying Pop-Ups And Ads

Speaking of ads, text pop-ups and multiple ads can be annoying. More ads are certainly not better, especially if the ad saturation is seen as intrusive. While your ads might be a way that you monetize your website, placement must be in a manner that is unobtrusive. 

Sloppy Navigation

If your website navigation is sloppy, confusing, or dated—then your website visitors are not able to find the information they are looking for. This often leads them back to their search engine of choice to find a competitor whose website is more intuitive and visually appealing.

Quality Content

Your content must be well-written, and conducive to reading. For example, the page layout, font, graphics, and colors must all work together to create a clean and easy-to-read page. On top of that, the images and media placed on each page must brand you as a professional—and they must be clean, crisp, and the appropriate size and scale.

Intrusive Opt-Ins

We know that building your email subscription list is a priority, but your opt-in pop-ups must not feel intrusive. For example, if your opt-in pops-up each time a visitor changes pages—it is likely to feel intrusive. Once per visit, or once every 3 to 5 visit is sufficient.

Poor Website Design

Website design and development is crucial for the success of any website. This means that you must have modern and mobile responsive website design. If you will be selling your products or services online, you must also work with an ecommerce development company who understands the latest trends in website security and design.

Find a website design company in Toronto who is familiar with modern and effective web practices, and who builds local SEO into your website.

About the Author:
The Author has long experience in providing website design and development services Canada. In this article he shares his knowledge regarding why peoples leave your website and how you can improve your traffic.
7 people like it
avatar avatar avatar avatar avatar
Comments
avatar
Please sign in to add comment.