The Top 6 Reasons for Responsive Design
Mobile sales have overtaken desktop sales, and mobile Internet usage also is predicted to overtake its desktop counterpart this year, according to Search Engine Watch. That is just one of the factors pointing to the need for responsive design.
Responsive design adjusts to the user, working in various browsers and screen sizes and adjusting to fit the screen on which the site is being viewed. Whether your customers are coming to you from tablets or smartphones, it's time to consider responsive design and here are six reasons why:
1. Win over more people. About 67 percent of users claim they are more likely to purchase from a mobile-friendly website, so companies that rely on search-engine optimization are making the transition to mobile-friendly websites--and specifically responsive web.
2. Search engine optimization. Google considers responsive web design as its recommended mobile configuration. With one URL and the same HTML regardless of device, it is easier and more efficient for crawling, indexing and organizing content.
3. Consistency. Visuals are consistent in responsive design, no matter the screen size. This helps sites maintain a sense of identity, according to Adobe.
4. Easier to manage. Responsive plans reduce the need for multiple websites and redirects to sites that are designed just for mobile or tablets. This ensures simpler updates, since one update addresses all devices.
5. Simple navigation. When designing and thinking about navigation, you can start by thinking about the smallest sizes first. For example, drop-down menus don't work very well with touch. The key is to keep the design simple and easy to understand at any size. Users must be able to quickly understand how to use a site for it to be effective.
6. Evolution. Responsive design is part of an evolving process. By making a site responsive, it becomes even more intuitive and provides a consistent experience regardless of the device, even as new devices are released. Meanwhile, different devices can still provide very different experiences (clicking vs. tapping or zooming vs. scaling, etc.).
One example of a site that works across platforms and devices is Flowershop.com, a website that was recently designed by Software Developers India. The company is a family-owned online florist based in Scottsdale, Ariz., that has been selling fresh flowers and unique gifts since 1972. Users accessing the site from any device are able to shop by occasion or flower and browse gift ideas and site information--with a similar look and feel on any device. This means the user can start the shopping process on their phone on the train on the way to work, continue it on their desktop once they get to the office and then complete the purchase on their tablet when they get home.
Having a responsive design can benefit both your developers and customers, offering a website that works seamlessly across screens. And it can move the world your company's website forward into the future. As Ethan Marcotte explains in Responsive Web Design, "Responsive web design offers us a way forward, finally allowing us to 'design for the ebb and flow of things.'"
Software Developers India is a leading developer of apps and websites, headquartered in Silicon Valley with offices in Melbourne, London and India. It provides clients with superior technical talents and project management teams combined with practical costs. Over the past 15 years in 40 countries, the company has provided superior Android and iPhone app development and website design--as well as apps for Google Glass and smart watches. Please visit www.softwaredevelopersindia.com or contact them directly at 408-802-2885 or team@sdi.la.
Responsive design adjusts to the user, working in various browsers and screen sizes and adjusting to fit the screen on which the site is being viewed. Whether your customers are coming to you from tablets or smartphones, it's time to consider responsive design and here are six reasons why:
1. Win over more people. About 67 percent of users claim they are more likely to purchase from a mobile-friendly website, so companies that rely on search-engine optimization are making the transition to mobile-friendly websites--and specifically responsive web.
2. Search engine optimization. Google considers responsive web design as its recommended mobile configuration. With one URL and the same HTML regardless of device, it is easier and more efficient for crawling, indexing and organizing content.
3. Consistency. Visuals are consistent in responsive design, no matter the screen size. This helps sites maintain a sense of identity, according to Adobe.
4. Easier to manage. Responsive plans reduce the need for multiple websites and redirects to sites that are designed just for mobile or tablets. This ensures simpler updates, since one update addresses all devices.
5. Simple navigation. When designing and thinking about navigation, you can start by thinking about the smallest sizes first. For example, drop-down menus don't work very well with touch. The key is to keep the design simple and easy to understand at any size. Users must be able to quickly understand how to use a site for it to be effective.
6. Evolution. Responsive design is part of an evolving process. By making a site responsive, it becomes even more intuitive and provides a consistent experience regardless of the device, even as new devices are released. Meanwhile, different devices can still provide very different experiences (clicking vs. tapping or zooming vs. scaling, etc.).
One example of a site that works across platforms and devices is Flowershop.com, a website that was recently designed by Software Developers India. The company is a family-owned online florist based in Scottsdale, Ariz., that has been selling fresh flowers and unique gifts since 1972. Users accessing the site from any device are able to shop by occasion or flower and browse gift ideas and site information--with a similar look and feel on any device. This means the user can start the shopping process on their phone on the train on the way to work, continue it on their desktop once they get to the office and then complete the purchase on their tablet when they get home.
Having a responsive design can benefit both your developers and customers, offering a website that works seamlessly across screens. And it can move the world your company's website forward into the future. As Ethan Marcotte explains in Responsive Web Design, "Responsive web design offers us a way forward, finally allowing us to 'design for the ebb and flow of things.'"
Software Developers India is a leading developer of apps and websites, headquartered in Silicon Valley with offices in Melbourne, London and India. It provides clients with superior technical talents and project management teams combined with practical costs. Over the past 15 years in 40 countries, the company has provided superior Android and iPhone app development and website design--as well as apps for Google Glass and smart watches. Please visit www.softwaredevelopersindia.com or contact them directly at 408-802-2885 or team@sdi.la.
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