The Rock - A Social Media Master

For many companies across the globe, trying to pin down a good social media strategy is often difficult. It seems that there are now hundreds of blogs, and thousands of posts on how to do social media better. However, many people and organizations, including professional marketing agencies, are hailing actor and wrestler Dwayne “The Rock” Johnson, as one of the best social media icons and curators, so what lessons can be learned from him?

 

Making It About Others

Without a doubt, most marketing agencies would agree that one of the best lessons we can learn from The Rock, is that it is not all about you. True The Rock does post quite a few pictures featuring himself, but there are far fewer self-promoting posts than there are posts about others. In fact, he exemplifies that success is more about kindness to others than self glorification.

 

The Rock is a story teller, which as most marketing agencies will tell is crucial, and he uses his Instagram feed to highlight other people. For example, in April 2016, he told the story of an amazing baby girl who despite all odds, was celebrating her first birthday. He went out of his way to stop filming the show he was working on and meet with the little girl and her family.

 

Sharing Passion

It doesn't matter how big your brand is or where you are located, your consumers will appreciate you posting things you’re passionate about. The Rock gives his followers a unique perspective of his life and is still very creative about what he posts to share this message.

 

The Rock has a real passion for fitness, but he makes sure his posts are better than the standard gym selfie. His workout pictures often involve his pets and his friends, and when he performs tremendous feats, it’s a huge hit! Finally, he is always showing that he is a lovable family man through post about his mom, uncle and even his little baby. Clearly, his example has lessons for in-house marketers and marketing agencies alike.

Ryan Muir writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter