Articles
The Rebranding of Chromecast
by Fusion 360 Studios Digital Marketing SpecialistsIn the world of advertising, rebranding and updating are often necessary, especially during times of struggle. Branding is a way to establish an identity with an audience. In a sense, branding lets people know what a service or product is all about. Since it is necessary from time to time, there are many companies that come to mind that have rebranded. Recently, Google has decided to rebrand its Chromecast app.
A Changing Need
Marketing agencies know all too well about the process of rebranding. Google’s rebranding of the Chromecast app displays a need to adapt with the times. An article from Android Police talks about the recent rebranding and the changes to Google. It talks about how Chromecast started out as an app that allowed users to display a browser on a TV. The article further states that as time went on, the app became further distanced from Chrome, making a rebranding necessary.
Marketing agencies and other companies have to consider a rebranding quite thoroughly. Chromecast has now been rebranded as Google Cast. The article further states that Google Cast is now supported on a number of devices like TVs, speakers and displays. The rebranding of Chromecast will ultimately give people a better idea of the product and how it works. That is always the ultimate goal of rebranding: to give people a reintroduction of the brand. Just like a makeover, people will recognize this rebranding with a new excitement.
Rebranding for Success
Time plays into a natural empire for rebranding. Rebranding has often given a brand the boost it needs to achieve goals for the changing times. Marketing companies waste no time in figuring out the need for a rebranding; the profits and public perception often provide evidence. Although it can be a risky process, rebranding is a move that must be done for a company to continue, and there is no doubt that this move will prove to be good for Google.
Hayden Ratliff writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter
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About Fusion 360 Studios 
Digital Marketing Specialists
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