The Reality About Cheap Promotional Products

Using cheap promotional products, such as the products seen at c2bpromo.com, as a part of a company’s marketing has been done by an increasing number of companies today. However, some businesses are losing sight of the true power of promotional products because of the new technological mediums.

However, the statistics and facts still say that the power of using promotional products as a key part of marketing is still alive and kicking. In fact, it’s getting better this time because of the creation of new and modern promotional products today. Here are very interesting facts that you must know:

- 84% of People Have Increased Brand Awareness – This is one of the most important facts that businesses should know. According to statistics, the use of promotional products has caused 84% of recipients to increase their brand awareness.

- 87% of People Keep Promotional Gifts for more than a Year – Let’s admit it, it’s quite hard to remember a brand’s name. However, with 87% of promotional gift recipients who keep those items for more than a year, they will be frequently reminded about a certain brand’s name thus, they will easily remember it and keep that name for more than 12 months!

- 79% of Promotional Giveaway Recipients End Up Doing Business with the Brand – Based on statistics, 79% of people who have received promotional gifts have admitted that they’d most likely end up doing business with the brand providing the giveaways. This is because they think that companies who give out freebies are much more appealing compared to those who don’t do such thing.


- Affordable Long-Term Promotional Strategy – When it comes to long-term marketing strategies, the use of promotional products is known to be one of the cheapest yet still one of the best from the first it existed up to today. The fact that it can easily spread the good word on the company for months or even years makes it worth every penny.

- 30% of Gift Recipients Change Brands – You won’t believe this but it is true. There are several promotional product recipients who switch from one company or brand to another just for the reason of wanting to receive promotional products which are offered by a certain company.

- 94% of Promotional Gift Recipients Remember the Brand – Marketing and promotion are all about spreading a brand’s name out to the world and being remembered by people. Studies have shown that almost everyone who received promotional giveaways remember the name of the company or brand who gave the gift to them.

- Recipients Feel Appreciated – We all want to feel genuinely appreciated and this is how recipients feel when they are given promotional gifts. As a matter of fact, there’s about 64% of recipients who feel this exact same way and as a result, they are more interested with the brand and become loyal customers.

These are facts that are tested and proven to be true for a very long time. With these facts, you’ll know how powerful cheap promotional products are when adding it to your marketing campaign. This will definitely give you an idea and convince you to start using giveaways for your clients and staff for a more effective business!


 Author Bio

Micheal Frederickson
Mike is a restaurant manager who has been using cheap promotional products. He also has a blog and he usually writes about his experiences about business advertisements and promotions such as the products at c2bpromo.com in particular.