C2BPromo’s Promotional Products: Cheap and Effective Marketing Strategy

There is a whole host of reasons why businesses, big or small, use promotional products: cheap, effective and powerful. Promotional items have been used for centuries to boost brand awareness, increase customer retention and drive sales. In one study, it was found that 89% of consumers can recall the brand on a promotional product they received in the last 24 months. If brand awareness isn’t enough for you, the same study also found that 85% of consumers do business with the advertiser after receiving the item.

More Reasons to Use Promotional Products

C2BPromo understands what marketing is for: brand recognition and driving sales. You may sell the best products and services in town, but in this competitive corporate world, so does every other business. So, how can you stand out? One way is to get creative with your marketing. The most interesting part about using promotional items is that you have an item that your customers use everyday do the advertising. All you have to do is get your company name involved in the product! Promotional product marketing is smart, efficient and almost effortless.

If budget is a concern, you will never go wrong with staple items, such as pens, drinkware and bags. These are small products but still offer a long-lasting impact. It’s a small investment for a large payoff. In addition, giveaways will always be appreciated. If you own a storefront, free gifts no matter the size will make customers feel extra special.

How to Use Promotional Items Effectively

When you’re at a trade show, company event, product launch or self-launch, you would initially think to bring dozens of lanyards, stickers and other items that will probably just gather dust in a corner. This isn’t necessarily ineffective marketing, but for your brand to shine, consider giving out items that people need. This includes flash drives, pens, water bottles, bags and other things that people use on a daily basis.

One thing to keep in mind if you’re going to give away items is to keep quality in mind. You can always buy run-of-the-mill pens to give away to save money, but your customers won’t have much need for them if they clog up after a few scribbles. Budget is a major factor for marketing campaigns, but skimping on quality may lead to your products chucked into the trash bin. If you choose a wide variety of promotional products, cheap ones are still available that don’t compromise quality, such as the products at C2BPromo. All items go through a thorough quality check before being boxed and shipped.

Lastly, it goes without saying that your company name and logo should be displayed clearly and correctly. There’s also the size of the product. Will your entire company name fit on the USB stick? The trick is to create a good design. A clean and simple design can ensure your brand is prominent. If the product is small, there are always ways to crop or chop up your logo. On the other hand, designing will hardly be a problem when you choose C2BPromo because of our free design tool that gives you a virtual sample of how your logo would look like on your chosen product.

In conclusion, to get your money’s worth and to create a successful marketing campaign, using the right promotional materials will take your business far.

                                                                  

Author Bio

Ben is a car business owner who has been using promotional products cheap. He has been writing about his experiences especially when it comes to business advertisements and promotions such as the products at c2bpromo.com in particular.