The Powerful Influence of Video Marketing

According to market survey reports, nearly 500 million hours of videos are watched on YouTube every day. Another study states that over 80% of all web traffic will consist of video content by 2021. In addition to YouTube, videos are also being watched in other platforms like Facebook, Twitter, Instagram, mobile apps, newsletters, and more. With the rising popularity of smartphones, videos have become easily accessible for large parts of the demographic. As such, video marketing is fast growing as the preferred choice for many brands and agencies.

In today’s era of digital marketing, video marketing has the following benefits:

Improve your click-through rate in emails

Newsletters are an efficient way to capture the consumer’s interest as it reaches directly to their personal inbox. Featuring videos in these emails can help a brand. By embedding a video in the email, it increases the open rates by 5.6% and click-through rates by 96%. There are digital marketing services in Kolkata that can create newsletters with video tracking which will help brands to determine what kind of content is more receptive to the audience based on how they interacted with the video (opens, replays, etc.).  The video message included in the email need not be high in story-telling or special effects. It can feature a simple message highlighting an upcoming sale or promotion, or just a thank you to the existing customers.

Increase your Google search ranking

As per market studies, inclusion of an embedded video in a website increases its chances of getting ranked on page 1 of Google by 53 times.  Video increases the time spent by users on a website, thus increasing the site’s dwell time. This conveys to Google that the website has quality content, which can lead to higher ranking in search engines. When embedding a video to the site, marketers should ensure that the video titles, descriptions and tags are creative and highlight the content within the video. This helps to add backlinks so that interested customers can easily find their way to the website.

Engage with the mobile audience

It is estimated that over 90% of consumers watch videos on their mobile phones. Brands can hire video marketing companies to produce mobile-optimized video content for their digital promotion. Using instructional video content, brands can better explain their product features or provide a product demonstration. Having mobile-optimized videos in the website can help to increase your site traffic. Since the video can be viewed in any mobile device, brands can reach larger group of audience.

Reach a wide variety of customers

In digital marketing, demographic plays an important role in the choice of medium used. For example, Instagram or Snapchat would be the ideal marketing channel if the brand wants to target a young audience.  But in case of video marketing, it is enjoyed by all age groups. Video content allows brands to reach their target audience regardless of demographics. Videos are a means to deliver information in a quick, personalized manner. Brands should focus on creating a creative and engaging video campaign, so that the video is shared by users from all different demographics.