The Most Common Versions of Digital Signage Solutions

Business owners want to exploit every method and strategy to promote their businesses and they have more than sufficient solutions to use for offline promotion. One of the most impressive solutions that they have is digital signage solutions that are now tagged as next-gen marketing solutions. They are very effective and can be highly attention-grabbing too, but the only stipulation is that they have to be used strategically. This strategic usage also includes determining the right type and here in this post; we will try and understand different types and their usage in different industries.

Digital Posters

The simplest thing that one could use under the tag of digital signage solutions is these digital posters. They are very simple to use and you will just have to put your poster against the wall. The LCD screen is used for this and this LCD is encased in an LCD enclosure and along with it, there is a media player fitted inside there only. This digital signage device is available in landscape and portrait orientation and as said above, installing them is the easiest task. The top advantage of this solution is that it saves a good amount of space and at the same time, its effectiveness is unmatched in its segment. There is also a smaller version of these digital posters and they are often used as menu boards that can be updated manually by the owner.

Free Standing Displays

The next type of digital signage solution is given the name of free standing displays that are mounted on the floor, where an LCD stands upright and functions as a centre piece. The only downside with this type is that as it stands on its floor, there are chances that it will obstruct the free movement of traffic, but yes, it will surely catch the attention of the people, that is guaranteed.

Touch screen LCD monitors can also be used and if you do this, you will make this solution suitable to install on kiosks and areas, where people stay for an extended period.

Ceiling Mounted Digital Signage

The name signifies that this digital signage device hangs on the ceiling and this is the top USP as well because they are not obstructive at all. But this becomes a drawback as well because they become lesser effective and fail to grab the attention of the people as expected. This version of digital signage solutions works to its topmost potential when they are used for relaying information because the tendency of people is that they don’t look up that often.

Outdoor Digital Signage Solutions

According to the vendors, this one is the most complicated to install and this is mainly because waterproofing it remains the first prerequisite. Not just waterproofing, but it has to be ensured as well that it has a cooling system installed and at the same time, ventilation is there too. The most common example of this solution is the digital billboards and they can be expensive to install as well as to maintain as well. This kind of signage is only recommended for big businesses communication solution due to some given reasons.