The Importance of Product Photography in Your Business

Have you ever wondered what effect a single photograph could have on your whole business?  What if I told you that if done the right way, professional photography could increase your sales dramatically? Many of us have never thought of it before or perhaps took it lightly. After all, as business owners, we have a lot to manage and priorities have to be made so that kind of ignorance is understandable.

At the same time, recognize that approaching photography for your business half-heartedly can greatly diminish your potential selling power. To better demonstrate my point, I'm going to share a few examples with you of how a good photograph could very well increase your business's success.

As we all know, photographs related to your business are likely to show up in these two mediums; either on the web (as an online ad or on your site) or as an offline advertisement, often in some sort of magazine or newspaper. In other words, photographs should be used as a promotional item in your advertising so if you want to pack more punch in your promotions, realize that visual aids are a huge factor. Oftentimes, even more so than the surrounding text.

So as a business, you can probably take advantage of photography in one or more of these areas: photographs of your actual business location, photographs of your products, and photographs of you and your staff. After all, there are three things people have to love before they buy from you and that is you/your staff, your product, and your brand. Keep in mind, your business location fits in closely with your product and brand if people are going to it to do business with you.

Now that you understand what photographs can be used for in your business, let's discuss why this is important. As I said earlier, you want potential clients to like you/your staff, your products, and your brand. Well, unless you are not advertising or promoting yourself at all (which you should be), people will start to form opinions of your business based on your ads and pictorials and I'd imagine you like to form great first impressions.

After all, selling is much easier when your potential client already thinks highly of you. You better believe that I shake my head when I see a business spending so much money on an advertisement only to include pictures that they took with their digital camera. I can't knock business owners for trying, but with professional photographs and a quick change of layout, you'd be amazed how much more appeal an advertisement can have. Have you ever been to an open house from an ad you saw in the paper and then went only to discover it looked even bigger and more elegant in the pictures; that's an example of the magic of good photography. Do you want people showing up to your place because they are intrigued and impressed with your photos?

More importantly, do you want people to look at a photograph of your product and be amazed at how professional and quality it looks? If you were a jeweler, would you want your product shots to look like they came from Zales or from John's Jewelry Store on eBay?

I highly suggest you take a look at where you can improve the photography in your business and start taking action. You should be excited to bring out a new quality in your brand. A few good photos can last a long time in your business and you'll be happy you went the extra yard while your competition decided to cut back.