The Importance Of Influencer Marketing For Aspiring Businesses

by Nisha Gupta Executive in Electronics Industry

Influencer marketing is a new trend ruling across the business world. Most of the established as well as startup companies contact influencer marketing company in India owing to the countless benefits it can ensure to their business. It is a promotion strategy used by brands to promote their products and services. Taking it simply, you might have come across several actors endorsing a particular brand. It is quite an old strategy to take advantage of the popularity, charisma, and influence of the person to spread the message of the company. 

 

The Effectiveness Of Influencer Marketing

 

We tend to imitate the style of movie stars and TV celebrities. Besides the style, we easily get under the influence of their acts, dialogues, and moves. On the other hand, with the advent of the internet, every individual has become equally powerful. A person having a large fan base (especially on YouTube and Instagram), can stand as a potential influencer. That's the trick of influencer marketing. In the crowd of the competitive business market, companies rope in social media influences to promote the company. 

 

The advantages of influencer marketing are as follows:

• For a company, this initiative is advantageous because it brings down its cost of promotion. Even without hiring celebs, they can still reach out to millions of audiences online. 
• It is perhaps one of the fastest-growing channels at present. Additionally, this kind of marketing strategy, with the help of Social media, leaves scope for 24x7 promotions. 
• The retention rate of the consumers who have come to the site after an influencer referral is higher. 
• The approximate turnover for every dollar spent after an influencer is $ around 6.50. 

 

How would you make use of influencer marketing?

 

If you own a company, you already have a headache to make sure your brand gets proper recognition. Surely, you might have tried certain promotional activities. This is one more and an effective one! In order to instill the benefits of influencer marketing, you may abide by some effective steps:

 

1. Set a practical goal

You surely need to have a goal to start with. Determine the heights you want to achieve in the coming time, say within 90 days, six months, a year, or so on. Connect with an influencer marketing company in India to help start with your efforts.

 

2. Send free samples to influencers

Once you have decided upon the influencers, send them some products of your company as free samples. Remember, designs and packaging matter a lot in this stage, along with quality. Ask them to share their opinions on Facebook, YouTube, Instagram, and other social media accounts. Make sure to share their opinion on the company's page. 

 

3. Indulge in customer interaction

An influencer marketing company in India might bring more visitors to your company's page, but multiplying them rests on your continued influencer marketing efforts. Also, cater to questions and reviews from customers. Small things on your side can make sure the identity of your brand never tarnishes. 

 

Therefore, never take the back seat when it comes to your company. Do care to connect with the best influencer a marketing company in India as soon as possible!

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Created on Jan 10th 2020 03:17. Viewed 373 times.

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