The excellence of Amul Products – Serving Indian for over three decades!

Posted by Raj Arora
3
Nov 23, 2015
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Amul, the Success Story of Modern India


It is true that Amul is one of the finest success stories of modern India. It is the creation of the ubiquitous Amul brand in combination with the famous mascot that gave the rural revolution a competitive edge that has endured.


Amul, apparently, is the acronym of Anand Milk Producers’ Union, the brain child of Dr Vergese Kurien who pioneered the cooperative movement in Gujarat in 1946. Known as the Father of Operation Flood or the White Revolution, Dr Kurien established the dairy products industry in India and converted India from a milk-deficient country into among the largest milk producers in the world. Today, the online Amul Products available in grocery stores such as Quick2Kart are well known for their quality and diversity.


Top Amul Products


Today’s leading online grocery stores offer diverse dairy products. A large percentage of these consist of Amul products. Some of these products include


  • Amul Cheese Spread Pepper in 200gm packet, Amul Cheese Spread Plain,

  • Amul Cheese Spread in red chilli flavour,

  • Amul Processed Cheese Tin containing 400gm and

  • Amul Cheese Slice in 200gm packet.

  • Amul Fresh Cream is also available in a one litre Tetra pack as well as in

  • 200ml Tetra pack. You can buy

  • Amul Table Butter containing 500gm besides

  • Table Butter Garlic & Herbs 100gm as well as

  • Amul Malai Paneer 200gm and

  • Amulya Dairy Whitener sold in 1kg pouch.

Behind the Excellence in Products


Behind the excellence in Amul products are the four words that strike the common man, The Taste of India. It is the never-ending crusade of Amul that has taken its quality food products to the rural man as well as the common man whether he is in the city or town. Butter is the main product Amul is known for. It is this product that spells excellence in every way.


Amul Butter


To a consumer of Amul products the name means the assurance that he/she is having wholesome milk. But, what are the health benefits of real butter from Amul? Butter, as we know it goes back thousands of years when our ancestors had domesticated their animals. Today, in India, ghee is offered to the gods as we have been doing for the last about 3000 years. The main reason for this is the purity that is associated with butter. We look forward to the purity of Amul butter because of the following reasons:


  • Butter of Amul standard is rich in Vitamin A, a vitamin that is necessary for adrenal and thyroid health.

  • It contains lauric acid that is very important for the treatment of fungal infections.

  • Amul butter contains lecithin that is required for cholesterol metabolism.

  • It also contains various anti-oxidants that give you protection against damage due to free radicals.

  • These anti-oxidants also help strengthen your arteries and prevent them from collapsing.

  • Butter is a great source of Vitamins E and K besides being rich in the vital mineral Selenium.

  • The saturated fats in Amul butter have properties for fighting tumours and cancer.

  • The Vitamin D that is found in this butter is necessary for the absorption of calcium.

  • It also protects your teeth from decay besides giving you protection against the calcification of joints.

Excellence is associated with every Amul product. Today Amul has diversified into several fields. When you buy Amul products online you know that you are buying products that are of global standard.

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