The Era Marked By The Ascend Of Online Shopping

People often talk about the economic recession across the globe, however the sales figure of online shopping portals narrates a different tale altogether. May be the number of footfalls falling in the swampy shopping malls have been declining at present, but the number of users shopping online has dramatically increased.

The genre of products been purchased online knows no limit, ranging from the basic grocery products to clothing and accessories and electronic items, one can avail to  wide array of products lying just a click away from them.

According to the figures stated by Internet and Mobile Association of India (IMAI) the online shopping has witnessed a 117% growth in the last year. It is clearly evident that online shopping is the next big thing in the upcoming years. The online portals are investing heavily in R & D department to advance themselves technically and give a real time experience to the users. The concept of virtual shopping is one such move wherein you can scroll through the malls and shops and view each of the products precisely.

Many of the retail counters and shopping malls are joining hands with the software giants like TCS and IBM to make their counters available for virtual shopping owing to the vogue of online shopping.

The key drivers behind the success of online shopping are:

·         Ease of availability: everything you can think of is now available online eliminating the need of physically going to a far distant place to purchase the same

·         Changing lifestyle: the hectic lifestyle of today’s world is best complimented by the online shopping options making life more easy and comfortable.

·         Beguiling offers/discount: The promotional schemes and offers leveraged by the online e-commerce portals make it more enthralling.

In the soaring league of online shopping is the online gaming industry which is gaining the popularity at a rampant speed. Online gaming industry marked with the traits like reward gaming, mobile gaming, F2P model is the upcoming futuristic opportunity for all the stakeholders.