Gaming Advertisement – The New Proactive Marketing Strategy

Surveys say that advertisements that have a gaming plot have greater acceptance by the audience as compared to other display ads or videos. Mobile advertisement is a million-dollar business and when marketers are willing to create gaming advertisements then it gives them an edge over other marketers and this becomes even more beneficial for advertisers actually.

YePaisa researched about gaming ads and found that interactive advertisements have greater engagement and click through rate as compared to non-interactive ones. When everyone today is moving towards mobile ads then it has become very important to cut through the edge and these interactive games- “Gaming ads” are the edge to it.

Gaming ads are the ones which use gamification mechanics for a different user experience. They feature standard gaming elements like gameplay, scores, leaderboards, etc and also they allow their scores/result to be shared on social media.  YePaisa designs games for companies which act as their advertisements and brings high traffic to them. Not only this, users who play these games get rewarded for the same through coupons of the advertising brand itself. Therefore, there’s automatic customer acquisition for the brand and the money rotates and comes back to them. This makes the brand profitable from all aspects.

On an average, it was found that the engagement rates for game like ads were 16.2 percent while non-gaming ads only managed to be 10.4 percent. This means although game like ads required more use of brain and time then too people loved it. The gamified ads have found to be having 3.9 percent higher click through rate as compared to standard ads.  

People who like challenges, love play games for 10-15 seconds in order to view the advertisements. This helps when the users are allowed to compete with others through a live leader board and can track their performance over time.

For the returning users, a next level can be planned so that they enjoy it for the second time too. And this level thing can go on increasing the number of times the user returns. Marketers are spending a very large amount of money in advertising, therefore, coming up with a new idea is really important and so has YePaisa. It is one of many companies who bring new things every now and then but seeing the acceptance of this model, that day is definitely not away when you can expect the rest of the industry to follow its lead.