The Elements of a Successful Dental Marketing Newsletter

by Kristopher Samuels Writer

The continued success of direct mail dental marketing is no surprise to anyone who’s experienced the joy of receiving a thoughtfully written letter. When you customize content to your neighborhood and to specific patients’ needs, you lay the groundwork for relationships based on trust in the high level of service you’re already providing.

One of the most effective direct mail campaigns is the monthly newsletter, which represents an opportunity to put something tangible in people’s hands that expresses your unique capabilities when it comes to improving their oral health.

Consult with an expert dental marketing agency, preferably one with great reviews and the experience to back it up, and craft your newsletter to reach your ideal patients with these four elements in mind:

1. Educational Content

You’ll want to establish yourself as an authoritative voice in dentistry. An easy way to go about this is by writing articles tailored to individual patients that give them a greater understanding of their own oral health.

You also have the opportunity to mention related services directly tied to patients’ health conditions to build rapport, increase revenue, and demonstrate that you’re personally invested in their well-being. The path to grow your clinic becomes clear with an unwavering focus on patient satisfaction as the ultimate arbiter of success. Show them you care and they will reward you with loyalty in return.

2. Competitive Advantages Clearly Outlined

Every instalment of your newsletter should shine a light on the competitive advantages that set your business apart from competitors. These may include:

Your years of experience in dentistry
More reasonable prices compared to other dental practices
Going above and beyond to treat your patients with care, perhaps through personalized checkup reminders over the phone
Having enough staff on hand to reduce waiting times by a significant amount compared to competitors
Having the best selection of toys and games around to help little ones through their first visit to the dentist

3. Beautiful Paper & Print Quality

This element comes down to choosing the highest quality paper, ink, and envelopes to make sure that your patients have an exceptional reading experience. You’ll want your content to not only be easily legible, but backed with high-readership scientifically proven design so your newsletter doesn’t end up in the recycling bin. It should also be an accurate expression of your personality and sense of style so authenticity rings clear all the way through. A dental marketing consultant — ideally one with a vast portfolio of past clients — will be able to help you distill your values, your skills, and your esthetic intelligence onto the page.

4. Data-Driven Decisions

None of the previous elements can be properly put into practice without taking into account the socio-economic realities of the neighborhoods in which you do business. For example, did you know that women on average make nine out of every ten health purchases in their households – including dentistry?

Insights like these are why you need access to a dental marketing company that can research your community and tailor your newsletter to increase ROI. The only way to reliably reduce attrition and increase referrals is by reaching potential patients that can actually benefit from your expertise … and keeping them once you have gotten them through your door.

Once people lay their eyes on your compellingly written and aesthetically pleasing newsletter, they’ll have no doubt about the exceptional dental work they can expect from you. Simply put pen to paper, let the world in to your passion for dentistry, and a multitude of new faces are sure to walk through your door!