The Best Type of Content for Conversion

Content marketing is an effective online advertising strategy for businesses in Utah and nationwide.  However, not all content is created equal.

Online marketers know some content is more effective than others for converting users to specific brands. An in depth look at digital advertising illustrates blogs, infographics, social media posts, memes and guides are the best types of content for conversion.

Blogs and Infographics

Utah businesses and those abroad should be utilizing blogs as part of their content marketing strategies. The Huffington Post says, blogs are effective at converting users because they are easily read, scanned and provide information quickly. “Blog posts are also a great way to deliver research data and break a white paper or long article into bite-size chunks.”

Infographics are also successful at generating higher conversion rates. “Research shows that infographics are three times more likely to be shared on social media sites than documents,” reports The Huffington Post. Readers are more like to engage with your content if it is broadcast in an attractive visual format.

Video and Social Media

Video is becoming increasingly popular in content marketing. For many consumers in Utah and across the U.S. video is the primary way they acquire daily content. Producing quality content videos is an excellent way to convert users, says The Huffington Post.

Social media posting is also an effective way to convert consumers to brands, writes The Huffington Post. Content is easily shared on social media and it is an increasingly popular among millennials who hold a sizeable amount of purchasing power.

Memes and Guides

Quick Sprout, an online marketing learning resource, says in addition to videos and infographics, memes can be a good way to engage users and boost conversion rates. The site says memes are funny, memorable, easily shared and can help bring attention to a particular site, blog or brand.

Guides are also good for driving conversion rates. “A guide is a detailed and fairly long piece of content... It goes beyond the length, style, and approach of an ordinary blog post,” writes Quick Sprout. Guides are an excellent way to get contact information for users who download or subscribe to your guide.

Nicole Donaldson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.