Articles

The Benefits of Using Animated Logo

by Susan Mary Custom Logo Designer
The difference between simple and animated logo is that the latter is more appealing to the eye and offers something unusual. We see logos every day. Wherever we go we are barraged by them. We retain the ones that appeal to us while ignoring others. So what makes a logo more appealing? There can be many answers to that, however, there are certain aspects that are common. Animated versions of a logo tend to serve a wide audience of customers who are tempted by such designs. 

Retaining attention

While viewers are spending more and more time online, they are becoming aware and want something unique. This inspires businesses to think out of the box and preserve customer’s attention. The recent surveys demonstrate that consumers want instant fulfillment. Using animated logo design in video content can be an answer to your problem. As more and more people are looking at video content, you can include animated versions of your logo in them thus reaching to masses of the target audience. They are easier to be included in the video without damaging its balance.  

Increased brand awareness

It has been observed that animation is more distinguishable and memorable than a static logo. A consumer would have to interact multiple number of times before recognizing a static logo, while an animated logo can achieve that level with a solitary interaction. It creates a sense of anticipation and prediction that is vital to memorize it. Thus an animated logo is carrying out one of the most significant tasks for any brand that is brand awareness. 

Better storytelling

Animations can also add on to your brands overall narrative. Using a static logo in the video content may interrupt the narrative, which can be a nuisance to the onlooker. These logos can help you to not break the drift and keep spectators fervently involved in the process. Moreover, anything that is told in the form of a story gathers better interest. Animated logo can be given a backstory similar to comic characters. The causation effect of the current situation can be justified through a back story and suddenly everyone is very interested. 

As more and more people are shifting from television to online video content, brands need to modify themselves. They need let go off the traditional means of marketing and think of animation in their video content as a mean to tell a compelling story. New technology brings new encounters as well as new prospects. Businesses have an ideal opportunity to cash in on them. They should think creatively and make proper use of the animation. 


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About Susan Mary Advanced   Custom Logo Designer

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Joined APSense since, April 21st, 2016, From California, United States.

Created on Aug 29th 2017 13:04. Viewed 496 times.

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