Important Features of a Custom Logo

A logo is the face of a brand which is why the designing needs to be executed carefully. Having a logo means increased brand recognition and customer loyalty leading to a better customer lifetime cycle. This way you can have an edge over your competitors. As children, we learn to recognize visuals even before we learn to read or write. Similarly, customers are more likely to remember visual imagery better than words. Just like any work involving skills, a custom logo needs to have special features in order to be a successful one. Some of the essentials include:

A good logo is easily understood and immediately recognizable. At one quick glance, the viewer should be able to associate the logo with your brand. The execution of a great logo is anything but simple; the trick is to keep a perfect balance. The simple design should be backed up with a strong concept. One of the best things about a simple logo is that it is versatile. It can be used easily on all potential environments such as banners, shirts, and websites. A simple logo is more suitable for responsive websites and on the smartphone display of your customers. The simplicity makes it easy to redesign if the need arises.

The size matters a lot when designing a custom logo. The logo needs to look good and be understandable in all sizes. The logo will lose definition and effectiveness when scaled down or scaled up if the dimensions aren’t taken care of. It is going be used in different forms such as letterheads, envelopes and on huge posters and banners on buildings. One of the best ways to determine whether the logo size is perfect is by trial and error. Test it yourself and begin by printing the logo on the envelope to see if it’s legible since the smallest scale is the hardest to get right. For larger sizes, you can print a poster-size logo from a local print shop.

One the key attributes that need to be considered when starting a new business is having the uniqueness factor in your custom logo. You need to establish yourself as different from your competitors otherwise your customers will have no reason to choose you over other brands providing similar products and services. If you want to create a one-of-a-kind brand, then your logo needs to be the lynchpin to build your brand. A unique logo doesn’t have to be off-the-wall, it just needs to be unlike any other but at the same time be relevant to your business.

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