5 Questions You Should Ask When Designing a Logo
We all recognize a great logo when we see one, but designing
it is a lot trickier than it seems.
From conceptualization to configuration of font, color and
geometry, all the way to rollout, there are certain expertise involved in
designing a truly standout logo. You must ensure that the end result is a
memorable, timeless, yet modern logo which sets you apart from your
competition.
This is why, over the years, a number of logo design
websites have appeared to offer this professional service to all kinds of
companies. Logo design websites provide state-of-the-art logo design services
to businesses through professional designers who have acquired the skill set
necessary for creating exceptional logos.
It is critically important that your business gets the logo
right the first time around to establish its place in the market with a bang.
When you approach a logo design website to create a logo for your brand, be
sure to ask these 5 important questions:
1. What kinds of
logos are there?
Logos are typically separated into 4 categories. Wordmarks
are multi-letter abbreviations or an unconnected word making up a logo, e.g.
IBM, CNN, Google, and Kleenex etc. Letterform logos are created with emphasis
on a single letter, e.g. Honda, Uber and McDonald’s. Pictorial logos are
illustrated symbols, such as Twitter and Starbucks. Lastly, abstract logos are
ones which don’t represent anything recognizable, such as the tick of Nike.
2. Which logo type is
best suited to my company?
There is no one logo type which would suit every company.
You must work together with professionals from a logo design website to
determine which type of logo will suit your company and the personality of your
brand. The end goal should be a logo which helps consumers remember you better
than they remember your competition.
3. What should my
logo convey about my company?
Every aspect of your logo – from the type to font to color –
should communicate to the public what your company is all about. When potential
customers come across your logo, they should immediately get a feel for your
brand personality and your unique vision. They should also be able to
understand by your logo that you are a professional, confident and successful
business.
4. What color(s)
should my logo be?
Your logo’s color choice is perhaps the most important
aspect to consider during the design phase. For an exceptional logo, it is
ideal to use a color which your biggest competitors don’t use in their own
logos.
You should also consider the psychological effect that
different colors have. For example, red is a bright color which conveys
intensity, alertness and even a little shock. Yellow denotes cheerfulness and
energy. Blue evokes trust, peace and confidence.
5. Where should my
logo be displayed?
Logo design websites, in addition to design services, also
offer to guide companies regarding the appropriate usage and applications of
the logo, according to their own business specifications.
Most logo designers recommend that the logo be present on
each page of your website, in all digital ad campaigns as well as on social
media sites. Offline, your logo should be present at your office entrance, on
all business cards, product packaging, uniform, stationary, contracts and promotional
gifts.
These questions highlight the importance that logos hold in
your company’s branding, popularity and ultimate success. Yet, it must be
acknowledged that several logo design firms charge a lot for designing a
professional logo.
However, there are a number of specialized logo design
websites offering this service at lower costs as well, such as Pixels Logo
Design. Whichever route you take, ensure that you enlist the help of a professional
for your logo design so that you can make a mark in your industry from the
get-go.
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