The Basic Guide to SEO

by Simardeep B. Digital Marketing Experts

It is sure that some businesses will do nothing if they are not supported by an experienced in-house SEO or consultant. Thus we provide you following steps that can help you to start with SEO even if you cannot hire a professional to help you out.

On Page – SEO Basics

There are some On Page optimization elements that you should place on web pages of your website and especially the homepage. And Off Page (Link Building) will never be effective if there is no proper implementation of On Page elements. You will always be thinking of adding more keywords to your web pages but that is not the goal. When it comes to keywords optimization, always keep it simple and do not stuff too many keywords in one web page. We suggest you to access Google Keywords Planner tool if you are not sure of what keywords to be used. Following are the basic On Page optimization elements that need to be considered:

Title Tag: Search engines can get to know about each web page of website with the help of Title Tag. This element must be 70 characters or less and should consist of your brand name and keywords relevant to that specific web page only. Title Tag is always placed between tags in the code of web page.

Meta Description: With this element, search engines get little more insight about the web page. Meta Description in each web page of website is considered as an important element for keyword rankings. Be sure that you include main keywords of web page in Meta Description as it shows up in search results.

Internal Links: Internally linked web pages on your website can give more information about your website to search engines.

Header Tags: Search engines consider each section of web page content with the presence of Header Tags.

ALT Tags: Both image name and ALT tag should include relevant keywords if you use images on your web pages.

Bolded Text: With respect to content of web page, search engines can easily distinguish between relevant keywords (bolded text) and other important information.

Content

Web pages with more content will always be considered by search engines for crawling. With this, the visitors are more likely to stay for more time on your website. Quality content on website attracts visitors and search engines. It includes Info graphics, Articles, Videos, Tutorials, Podcasts, Blog Posts and more. Quality content lead to more visitors and thus creating it for your website is of worth. Simply start adding blog posts in your website. You can go ahead with info graphics, videos, tutorials and podcasts once the traction increases.

Off Page

One of the most important SEO tasks is Link Building. In this task, the basic goal is to your website from other web pages (with high page rank). The inbound links with relevant keywords anchor text helps your website to be ranked highly in search engines. You should always opt for good, quality link building i.e. white hat and avoid spammy, low quality link building i.e. black hat. Link building is a popular service because lots of websites face difficulties in generating quality links to improve their rankings in search engines. You can start building quality links with the following activities:

Article Submission

Press Release Submission

Directory Submission

Local Listings

Classified Submission

Forum Posting

Answer Questions

Video Marketing

Photo Sharing

Blogging

Business Reviews

Link Baiting

Social Networking Sites

Now it is the SEO Expert who will make use of analytics tool to monitor SEO progress. The best tool you can consider is Google Analytics – used for checking keywords searched by users to visit your website and to track rankings of your relevant keywords. Also you can set up Conversion Funnel in Google Analytics and this helps you to know the behavior of visitors to your web pages. You can easily retrieve insights related to targeted keywords considered in SEO campaign.

There are lots of other analytics tools in the market but Google Analytics is the best one to consider in beginning because it will help you to enhance your SEO activities.