SEO: Get it Done in Basic Steps

by Simardeep B. Digital Marketing Experts

Everyone is interested to know about Search Engine Optimization (SEO). Following are the basic SEO steps to receive potential leads:

Targeting People Looking for your Business: There are some cases where people do not search in Google with respect to general keywords. But they look out for your company or product using terms that are much more unique. Here you have to be sure that keywords with high competition are not targeted.

Simple Keyword Research: Expensive and powerful tools are used by SEO experts to analyze the exact keywords. But you can simply go ahead, type the keywords relevant to your business and observe on what comes up in search engines. If none of the listings have those keywords in the Title then this indicates that no one is targeting those keywords.

Title Tags Optimization: The Title of the page is one of the most important factors for SEO. You can observe Title Tags at the very top of your browser. Any Title Tag includes relevant keywords and descriptive phrases to provide information about the page.

File Names Optimization: Search engines not only look into your Title Tags but also consider the file names of web pages and images. Always keep file name short as it does not look silly to readers and becomes possible for anyone to remember.

Content Optimization: Words selected for Title Tag and File Name need to be included in content of web page. Be sure that everything reads well and best way is to include the words as part of natural language of your page.

Meta Tags: These tags are important and can have an effect on your traffic. You can write around 150 characters with respect to Meta Description. With just handful of words, you will have to create maximum impact.

Basic Steps will help people find you when they are actively looking. There are hundreds of different strategies that can boost your traffic from search engines.