The Advantages of Including Videos on Your Website

Statistics show that site visitors are more engaged with video than long chains of text — they are also more likely to convert to customers after watching a video. This is because video allows your NYC business to communicate with its customers in a simple yet powerful approach.

Continue reading to find out why you need a web design company in NYC to integrate videos into your website seamlessly:

Communicate Your Message Right Away

Unless your site visitors have superhuman reading skills, it is a safe assumption that they will process the information they can see and hear faster than they will process the information they read. Therefore, a branded video is an ideal way to communicate information to visitors in a way that they will quickly and easily understand. While we do not recommend using videos to replace textual content on your site, it is a wonderful addition that will help improve the delivery of your message.

Keep Your Visitors Engaged

Branded videos have a particular advantage over other types of content in that they not only inform but also demonstrate your business and product/service offerings to visitors. This is where the contrast between passive and active engagement comes into play. People learn and retain information more efficiently when they are actively engaged — and videos help your website achieve its goal of actively engaging users.

Increase Your Influence

You can accomplish the same thing with your videos that you can with your blog by linking them to social networking sites. If you believe your videos have "viral" potential, you can increase your company's exposure by sharing them on Facebook, Instagram, Twitter, or LinkedIn and allowing your audience to do the same on theirs.

Showcase Your Brand's Individuality

In this digital age, people are increasingly shopping, working, and communicating on the Internet. While this is surely convenient, it reduces the frequency with which people associate names with faces. Use video to develop a relationship with your audience that is as close to face-to-face interactions as possible — this will help humanize your brand. Why not use videos to demonstrate your brand's individual identity and help your site visitors better understand who you are and what you stand for? Doing so will increase their trust in your business.

So what are you waiting for? Partner with a reputable web development agency to make your website more dynamic with videos.

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Created on Sep 22nd 2021 07:34. Viewed 234 times.

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