How to Design the Perfect Home Page for Your Long Island Business Website?

Every business recognizes the value of a website, but most businesses don't recognize the value of their home page. Home pages are the most visited pages on any website and can serve as the ultimate marketing tool for your Long Island business. Your website is your opportunity to convert visitors into customers — unfortunately, visitors to your home page will leave if they do not like what they see.

So it is clear that a home page should be effective and engaging. But what are the "must-haves" of an effective and engaging home page? A professional web designer in Long Island should be well-versed with the fundamentals, but you should also know what constitutes a great home page. Check out these five best practices for designing a spectacular home page that delivers:

• Your home page content should tell a story that quickly captivates visitors upon arrival. Be straightforward in describing what you do, what your products offer, and what your customers can expect from your service. Remember that you want the visitor to know who you are and what makes you unique. Write something unique that effectively describes your brand's core selling points. You can improve your content over time with targeted keywords that add SEO value as well.
• The next step is to describe the uniqueness of your company's offerings and mission — in other words, your unique value proposition (UVP). Your home page's primary goal is to educate visitors. This is their first visit to your website for many of those visitors, and they have no idea what you do. The home page allows your NYC business to introduce itself and, hopefully, make an excellent first impression. Define your offerings as clearly as possible, as well as how you differ from your competitors and what problems you solve for customers. Your goal should be to ensure that every visitor has at least a surface-level knowledge of what you do, even if they are only skimming your site before leaving.
• We have all experienced the frustration of getting lost while browsing a website. You click a link and end up on a page that does not provide the answer you want. You revisit the navigation menu but are met with non-intuitive buttons, prompting you to leave the website. So, for the navigation menu on your home page, your job is to make it simple. Think about which resources (Services, About, Blog, etc.) are most important and relevant to a potential customer and ask your web design company in NYC to provide text-based links guiding them in that direction.
• Today's customers tend to rely heavily on social media to find what they are looking for. Your potential buyers are looking for you on social media if they are not Googling it, so include links to your social media profiles on your home page. Integrating social media on your home page is a simple but powerful approach to interconnect your marketing activities and promote your overall marketing goals.
• While it is perfectly alright to have a separate website page dedicated to contact details like your phone number, physical address (if you have one), and email address, you must have that information displayed on the home page. Remember that some of your home page visitors are willing to convert — make it easier for them to take the next step.

You will be off to a great start if you follow these home page design best practices.

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Created on Nov 15th 2021 00:45. Viewed 302 times.

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