The Ad Gamut

In the age of digital video recorders (DVR’s) many advertisers have lamented that consumers aren’t as influenced by ads because they can fast forward through or even skip the commercials. In a paper titled Distinctively Different:

 

Exposure to Multiple Brands in Low Elaborations Settings, published in the Journal of Consumer Research, Gavan Fitzsimons of Duke University’s Fuqua School of Business suggest the opposite could be true: consumers might be more influenced when they aren’t focusing on advertisements and their defenses are down.

 

BASIL International Limited believes that the advertisement and promotion work as the game changer in the business market. Sometime, it takes you to the top and sometime a bad composition makes you fall all of a sudden. It is being firmly believed at BASIL International Limited that even if your are working for the noble cause, it needs to be promoted in the market where abundant  market players are playing with the statistics every day.

 

 In that case mere performance will not work. And thus the role of advertisement and promotion plays a crucial role in raising the market share. Though they repeatedly assert that the ground work is all about what you work in reality.

 

In the research, it was also found that while watching fast-forwarded ads, consumers are most influenced when they see brands they perceive as very different from each other in a back-to back ad block. “ It is being believed that these findings have important implications for the way advertisers place their promotional messages-both in traditional television spots, as well as in a variety of brief brand exposure settings.

The media landscape was totally different ballgame than it was just a few years ago. Now the survival of fittest is dependent on the creativity and how much you succeed in appealing your audience/consumer. BASIL Limited believes that their approach of sustainable growth and touching the livelihood needs a visual angel, to make it more approachable to the masses that are not able to read between the lines and make out the reason to trust.

 

As far as the implementation of the same is concerned, the management and administration is ready to give a face-lift to the same and discover the changing gamut of entire business fraternity, which is leading more towards promotion and advertisement rather than focusing on the services and customer satisfaction.

 

The research had significant implications for advertisers. The findings suggest that the brand personalities many companies have so painstakingly cultivated may be influenced in ways that are difficult to control, namely by the brand personalities of other products in the same advertising block, or in the same visual field. On the other hand, understanding the interplay of brands and their contexts in a new media environment will help organizations better place their messages so their customers.